Blog

Blog
generative AI

GenAi making sweet music

Generative AI is now creating high quality text, imagery, video, and even music. Finding the right use case for your business is the hard part.

Amazon Bedrock

Knowledge Bases in AWS Bedrock

Push your context windows further with relevant data from a knowledge base.

generative AI

GenAi: Infinite Paradox of Choice

Just because the hallmark of generative AI is natural language, that doesn't mean free form inputs are the best way for enterprises to integrate...

generative AI

How to Design a Proper GenAI Proof of Concept (PoC)

Our VP of Engineering outlines the questions a properly designed proof of concept (PoC) needs to answer, particularly for complex technologies like...

Amazon Quicksight

How to use AI to get insights from LinkedIn ADS

Discover how to extract, upload, and analyze LinkedIn Ads data using Amazon Quicksight, enhanced by the capabilities of Generative AI with Amazon Q.

machine learning

Toadbook Hackathon Project

Discover how Metal Toad's team utilized AWS services and ML to create a simple social network platform at their latest hackathon. Explore the...

Agile

Why you shouldn't say refactor

Discover why saying refactor isn't enough in agile coding. Enhance project success by focusing on customer value.

machine learning

Is Machine Learning Artificial Intelligence?

Gain clarity on the relationship between Artificial Intelligence (AI) and Machine Learning (ML). Discover the role of AWS in accelerating AI and ML...

Business Intelligence

The future of Generative Ai is in automation

Broad proclamations about Ai changing the world are doing nothing to help people understand how they should be using it. In the absence of specific...

Who Uses Amazon Web Services and Why?

Discover the diverse range of businesses and organizations that rely on Amazon Web Services (AWS) and explore the reasons behind their choice.

Exploring the AWS Services List

Discover the extensive range of AWS services and explore how they can benefit your business.

AWS

Monitoring Quicksight

Monitor Quicksight with Cloudwatch and custom metrics

Artificial Intelligence

The robots are painting

A lot has been said in the media about AI generated art, but how does it actually work (from a human perspective)?

AWS

Cognito and SES setup

Setting up Cognito with SES is required if you are going to send more than 50 emails a day. here are the steps to have SES and Cognito avoid spam.

Artificial Intelligence

Metal Toad Prompt Engineering Hackathon

In this latest event, in the last week of September we embarked on a journey to learn how to work with prompt engineering, unleashing the power of...

Artificial Intelligence

Biggest Pitfalls When Building a SaaS Application

Building a Software-as-a-Service (SaaS) application can be a rewarding endeavor, but it's important to be aware of potential pitfalls that can hinder...

Hackathon

Prompt Engineering Hackathon Learnings

As Large Language Models have risen to the everyday usage, Metal Toad took a few days to have a hackathon and see how much they could accomplish in 2...

Artificial Intelligence

Implementing RedShift

Implementing Amazon Redshift, a popular data warehousing solution provided by Amazon Web Services (AWS), requires careful planning to ensure optimal...

Artificial Intelligence

Metal Toad’s Approach to Implementing Quicksight

Amazon QuickSight is a business intelligence (BI) tool provided by Amazon Web Services (AWS) that enables you to create interactive and visually...

machine learning

How does facial recognition work?

Last week, Forbes quoted me in their article 12 Things You Need To Know About Facial Recognition Technology. I am a member of the Forbes Technology...

Artificial Intelligence

RPGMatch User Avatars

For modern user applications having an avatar to represent you is important.

The Cloud

AWS Partner Proof of Concept Funding

Discover how to test workloads and reduce IT costs with AWS Partner Proof of Concept funding. Explore the possibilities of AWS Cloud today!

Artificial Intelligence

What is AWS Control Tower?

You are up and running in the AWS cloud. You've done multiple PoCs, and you have a number of workloads using S3, EC2 and multiple RDS databases. So...

The Cloud

What is AWS Migration Evaluator?

Migrating to the cloud can be a complex and challenging process for businesses.

Interviews

How to earn an AWS Machine Learning Competency

Since it's inception, AWS (Amazon Web Services) has been a leading provider of cloud computing services and in recent years has established itself as...

Artificial Intelligence

What is AWS CloudTrail

AWS CloudTrail provides a record of all API calls made within an AWS account.

The Cloud

ReactJS Amplify App Part I - Overview and Auth

This is a three part post about our experience using AWS Amplify to develop a food logging app for the Metal Toad hackathon. Here in part one we...

The Cloud

5 Signs You Need AWS Cloud Migration Consulting

At some point in the last decade, you’ve probably bought a new computer. And at first, it’s great: performance is zippy, but after a few years,...

Education

What is Amazon Quicksight?

If you're looking for a powerful, cloud-based business intelligence service, Amazon QuickSight deserves serious consideration.

Artificial Intelligence

Tell a Story

User story mapping is an effective technique for product development that helps teams understand the context of the full application and how...

machine learning

ML Augmented Development (1 of 3)

In the last few months, the world has come to know ChatGPT as a source for ML generated writing.

Education

How to use ChatGPT

You may have already heard about this artificial intelligence writing readable text. This will have a profound effect on the need for knowledge...

The Cloud

What does Metal Toad do?

Welcome to Metal Toad! So you’ve been hired at this cool tech company cal

The Cloud

Lambda SnapStart

AWS re:Invent is in full swing and with it come new services that people have been asking for.

The Cloud

Cloud Readiness Assessment

If you are being asked to assess whether you company is ready to migrate to the Cloud, you're not alone. As of 2022, 94% of companies use cloud...

The Cloud

What is Amazon S3?

Amazon S3 is short for Amazon Simple Storage Service, and it is the storage in the cloud.

The Cloud

Managed Services for AWS

Explore the different meanings of managed services in the context of AWS. From AWS Managed Services to consulting partners and product offerings,...

The Cloud

What is Deep Learning?

Deep learning is a category of artificial intelligence (AI) used to find patterns within various types of complex datasets which can include textual,...

The Cloud

How to choose the right cloud provider

The promise of cloud technology has spawned tremendous innovation by some of the biggest, most powerful companies in the world.

Business

My Promotion to UX Designer

As a new UX Designer, Laura Chaves shares the story of her new role, how she got started, and what she's excited about. Click to read the full story.

machine learning

Automated Content Moderation with AWS Machine Learning

The AWS Rekognition POC enables companies the ability to moderate user-generated videos using machine learning. Designed by Metal Toad and Mux. Learn...

Artificial Intelligence

The Cybersecurity threat from Russia

On Thursday, February 24, 2022, Russia invaded the sovereign nation of Ukraine. Immediately after, in a speech, President Biden said the following:

Education

NAB Show 2022: A Quick Guide

NAB Show is back in-person and better than ever! View our quick guide to learn about the event and the answers to some of the most common questions.

Artificial Intelligence

What is AWS EC2?

AWS EC2 is short for Amazon Web Services Elastic Compute Cloud.

machine learning

Amazon SageMaker

What is Amazon SageMaker? If you are new to the machine learning development world you not know what you need to know about Amazon SageMaker

The Cloud

Big Takeaways from AWS re:Invent 2021

While normally I consider myself a consistent writer, since this summer it's been difficult for me to muster to will to research and share the...

Insider

CES 2022: A Quick Guide

With CES 2022 just around the corner, we've compiled the most essential information, so you're up-to-date on all things CES.

Artificial Intelligence

AWS re:Invent 2021 Day 1 Recap

Wondering how the first day of AWS re:Invent 2021 went? Find out in this blog article from our Front-End Thermer Laura Boemo.

Artificial Intelligence

What is AWS Lambda?

AWS Lambda, for those not familiar with it, is an event driven serverless (what is serverless?) platform for compute resources

The Cloud

AWS reInvent: what to expect 2021

As an award-winning AWS Advanced Consulting Partner and AWS managed services provider, we are pumped about the

Workplace Dress Code

As I was deciding what to write about in a blog for a software company, I didn’t recall anyone writing one here about fashion or dress code at the...

Artificial Intelligence

THE NEW HOME OFFICE MODEL

Technology has brougth great benefits to society and organizations such as:

5 Time Management Tips That Work

Time management is a decision-making process with the intention of planning and organizing how you divide the time to be spent on specific activities...

Agile

The Power of a Personal Retrospective

Metal Toad first introduced the concept of a retrospective to me in 2014. As an agile software company, our teams undertake retrospectives (retros)...

machine learning

Artificial Intelligence and the Cyberpunk dream

I was always amazed at the way the media convinced me that Artificial Intelligences would think, behave and act like human beings. That made me look...

The Cloud

Digital Rights Management and the Cloud

As the CEO of BuyDRM, Christopher provides key insight and management to staff based around the world, as part of BuyDRM’s mission to deliver the...

The Cloud

Kubeless: Role your own FaaS

All major cloud offerings have a Function as a Service (FaaS) tool. AWS offers Lambda, Azure offers Functions, GCP offers Cloud Functions.

Artificial Intelligence

Running FaaS on Linux Mint 19.3 with Kubeless

FaaS, the acronym for Function as a Service, is a cloud computing service that allows developers to build, run, and manage applications as functions...

The Cloud

Ecommerce trends 2021

I recently bought a t-shirt online. Printed on the shirt is a hilarious mash-up of a cartoon from the 80s (He-Man) and a modern-day meme ("do you...

The Cloud

Media Orchestration + Cloud

With over 23 years in the industry, Art Raymond has been involved in media and advertising for the totality of his career. From the very beginning,...

Media & Entertainment

Back to work

For the first time in 12 months, I am exploring options for an actual office space outside of my home.  As many of you know, Metal Toad went...

Tips to manage stress

In this pandemic`s time we are all living, stress can be really part of our lives. We all have stress sometimes in our life, at work, at home, and on...

The Cloud

How to make a website

22 years ago, I worked at a company called LACityWeb.com. The company failed in the year 2000, but back in 1999 we were selling websites. The sales...

Media & Entertainment

How to work remotely

Get our top 5 tips to doing remote work right. We've been working remotely since 2019 and learned a number of things the hard way.

Media & Entertainment

What is wallstreetbets Reddit?

It's likely been impossible for you to miss all the talk about GameStop stock. This upside is due to a corner of the internet called Reddit. More...

Media & Entertainment

What is Clubhouse?

By now you've probably heard about Clubhouse, the hot new social app. While I'm sure many of you are already on the inside, perhaps even hosting your...

The Cloud

How to Host a Website on AWS in 5 Minutes

For most casual website owners, it’s often easy to simply use a hosting provider with built in support for their CMS and integrating analytics....

machine learning

What is Machine Learning?

Machine learning is a field of computer science where mathematical systems “learn” from massive data to adjust their internal models using linear...

Artificial Intelligence

Setup a NAS on AWS

As part of Metal Toad’s Managed Services Team, I have worked extensively in custom cloud based solutions.

Media & Entertainment

Work from home forever

In March of 2020, as a joke on my Instagram I posted a photo of my dog saying he hoped nobody ever went back to work. Now almost 11 months later, it...

Artificial Intelligence

Difference between Defect, Error and Bug

In the testing world it is very common that Quality Engineers talk about defects, bugs and errors, during the software development life cycle.

Media & Entertainment

The Year is 2031

This article first appeared in the Metal Toad newsletter.

The Cloud

When should you use AWS Lambda?

Faster than the wing flap of a bee Bees flap their wings ridiculously fast, at around 230 beats per second (fruit flies are 80 times smaller than...

The Cloud

Adaptability, Reinvention, and Media Security

Our CTO, Tony Rost, sat down with Senior Product Manager, Julie Scott, to talk about her key takeaways from this year’s re:Invent: organizational...

Media & Entertainment

Consumer Electronics Show — CES 2021

We recently wrapped up the Consumer Electronics Show (CES) 2021, and I wanted to share my thoughts with you. This was the first year we went all...

The Cloud

Chaos Engineering & AWS CloudShell

Our CTO, Tony Rost, sat down with engineering manager Nathan Wilkerson to talk about his key takeaways from this year’s re:Invent: Chaos Engineering...

Artificial Intelligence

What is Quality Assurance?

If you have ever had a bad experience with a product, such as a new cell phone application or a bad food delivery, would you use that product or...

AWS

How to get started with AWS Quicksight

Our CTO, Tony Rost, sat down with product leader Dave Bellous to talk about his key takeaways from this year’s re:Invent: AWS Quicksight

Artificial Intelligence

How to pick the best Headless CMS

In the past few years, Metal Toad has increasingly migrated clients to headless CMS providers to reduce costs, improve the conten

Business

No one ever got fired for buying IBM

Technology consulting firms are everywhere. Many have familiar names like IBM, Accenture and McKinsey. Some may be vendors you're working with. But...

Artificial Intelligence

How to avoid malware

The SUNBURST malware, likely of Russian origin, was a remarkable and devastating breach of cybersecurity. The data gathered will likely advantage the...

Insider

A CES Quick Guide

As an AWS Advanced Consulting Partner, we’re thrilled to kick off 2021 with several Toads attending the first all-digital CES 2021!

Education

You’re on mute…

When it comes to summing up 2020 it’s the ubiquitous phrase “you’re on mute” that is both perfect and a little painful.

machine learning

A UX perspective on AWS re:Invent 2020

In 2020, a majority of events moved online, making them more accessible than ever before, and an outcome of this change has created new opportunities...

Design

Farewell 2020

On New Years Eve, from the comfort of my couch, I watched the “Good Riddance 2020” Pink Martini streaming event on OPB.

machine learning

Takeaways from 2020

This was a bizarre year that delivered a mix of stress and opportunities. I found new hobbies, new tricks for remote working, and new ways of...

To Blog or Not to Blog

For someone who does not consider himself much of a writer, “To Blog or Not to Blog?” is a ques

Git

Top Five Lessons I Learned in 2020

Saying this has been an incredibly difficult year is an understatement. Both personally and professionally, we were all stretched, challenged, and...

AWS

AWS Chime: Lessons learned

A lot has changed during 2020. One is the number of people working remotely. That’s the Q4 hackathon theme was “Remote Work in 2020”.

The Cloud

Video Streaming + Cloud

Executive Interview with Joachim Bergman, CEO/COO at 24i. Joachim Bergman has been leading tech innovation for over two decades, with a focus on...

The Cloud

Metadata in the Cloud

Executive Interview with Rob Tucker, Founder of META. With over 15 years innovating tech solutions in media and entertainment, Rob Tucker leverages...

The Cloud

Digital Asset Management + Cloud

Executive Interview with Gary Ballabio, Head of Technology Partnerships at Cloudinary. Gary Ballabio has been innovating in the technology space for...

The Cloud

Performance Monitoring + Cloud

Executive Interview with Brenton Ough, CEO and Cofounder, Touchstream. Brenton Ough has been innovating in the technology field for over 20 years,...

The Cloud

How Fast Can You Pivot?

This year was the year of being nimble, and it’s not been easy.

The Cloud

Video Monetization + Cloud

Executive Interview with George Meek, CEO at InPlayer. George Meek has been in the technology field for decades and has focused on media and...

The Cloud

Monetization in the Cloud

Executive Interview with Srinivasan KA, Co-founder, Amagi. Srinivasan KA has been a leader in the tech industry for over two decades. He began his...

The Cloud

Digital Watermarking & Security in the Cloud

Executive Interview with Ken Gerstein, VP of Sales at NAGRA. Ken Gerstein has been a sales and business development leader in the media and...

The Cloud

Cloud technology in Los Angeles

Los Angeles' Scope Los Angeles is a massive metropolis.  While only #18 by population - with a mere 18.7 million people - Los Angeles is 

The Cloud

What is AWS Cloud?

How AWS Cloud works, how AWS got started and how much of the cloud market AWS controls in 2020.

Agile

Awards Also Recognize Great Clients

We recently had some success I wanted to share. A product we built with WARN won a serious award at this year’s SEMA (Specialty Equipment...

The Cloud

Video Content as a Service + Cloud

Executive Interview with Philippe Brodeur, CEO and Founder of Overcast HQ. Philippe Brodeur got his start in the M&E space as a BBC producer and...

The Cloud

Linear Television + Cloud

Executive Interview with Igor Krol, CEO of Veset. Igor Krol has well over a decade of experience as a high-level executive in the investment banking...

The Cloud

Metadata + Cloud

Executive Interview with Shaun McCarthy, General Manager of Meta. Shaun McCarthy has decades of experience as a senior executive in the tech field,...

The Cloud

Streaming Video Infrastructure + Cloud

Executive Interview with Stefan Lederer, CEO & Founder of Bitmovin. Stefan Lederer is an internationally recognized expert in video and streaming...

The Cloud

Unstructured File Data at Scale + Cloud

Executive Interview with Barry Russell, SVP of Business Development & GM of Cloud for Qumulo. Barry Russell has been at the forefront of the cloud...

The Cloud

Data Optimization in the Cloud

Executive Interview with Jerónimo Macanás Candilejo, CEO & Co-Founder of Jump. Jerónimo is a digital entrepreneur with almost 20 years of experience...

The Cloud

Low-Latency Streaming + Cloud

Executive Interview with Per Lindgren, CTO and Co-Founder at Net Insight. Per has been a leader in the digital M&E world for over 20 years. He...

The Cloud

Artificial Intelligence + Cloud

Executive Interview with Greg Loose, Head of Media & Entertainment at Veritone. Greg is a long-time leader in the technology space, including SaaS...

The Cloud

Quality Control Solutions + Cloud

Executive Interview with Fereidoon Khosravi, SVP and Chief Business Development Officer at Venera Technologies. Fereidoon has been a leader in the US...

The Cloud

Agile Media Workflows + Cloud

Executive Interview with Lincoln Spiteri, VP of Engineering at Dalet. Lincoln has been in the telecommunications, media, and software industry for...

The Cloud

Media & Entertainment Cloud Ecosystem

Executive Interview with Ian McPherson, AWS, Head of North American Partnerships and Alliances Media and Entertainment. Ian is a longtime marketing...

The Cloud

The Media & Entertainment Cloud Ecosystem

For the Media & Entertainment industry, COVID-19 has had an unimaginable impact: Disney saw its profits fall 91% during the first three months of...

Artificial Intelligence

What's an AWS ISV?

In the world of AWS acronyms abound. The term ISV gets thrown around a lot but it's relatively easy to unpack. First, ISV stands for Independent...

The Cloud

But what is Phase 2??

I've been spending more time talking to clients about data engineering.

Artificial Intelligence

Data Lakes in Hollywood

Most people don't know that my experience in Hollywood goes back almost 20 years. My first real job was working at HOME BOX OFFICE (HBO) in the...

The Cloud

Media Content Distribution + Cloud

Executive Interview with Fredrik Andersson, Founder and SVP of Products of Accedo. In his role, Fredrik is helping the world’s leading video service...

Artificial Intelligence

Metal Toad Brazil

As we round the bend into Fall (which officially starts September 22), we are reminded of the changing season by things that are familiar to us:...

The Cloud

Cloud risk reduction

The morning sun from my home in Los Angeles is blood red as it shines through the smoke.

Career Advice

Why Core Values Transform a Tech Company

We’re all familiar with the basic corporate American experience. You clock into work, perform your required tasks, and leave at the end of the day.

The Cloud

How often should I update my website?

The short answer the the question: how often should I update my website? is every 3 to 5 years.  The much longer answer starts with: it depends.

The Cloud

The Impact of the Cloud on Universities

An Executive Interview with Chris Manriquez, Vice President for Information Technology/CIO at California State University, Dominguez Hills I’ve been...

AWS Media Services

AWS Rekognition, Comprehend, and Transcribe

Babu Frik, an Anzellan droidsmith with a talent for bypassing droid security systems, erased C3PO's memory. He felt very sad about it. He decided to...

The Cloud

Digital Rights Management (DRM) + Cloud

Executive Interview with Olga Kornienko, COO and co-founder of EZDRM, a cloud DRM-as-a-Service company. EZDRM’s innovative services provide a full...

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.