Cloud Consulting

What are the different types of cloud service providers?

A (Very) Brief History of Clouds

Back in 2014 when we first launched the Emmys on AWS, the service had been publicly available since 2006. While eight years might not seem that long, it's quite a long time in technology years. By comparison, GCP (Google's Cloud) and Azure (Microsoft's Cloud) were released in 2008 and 2010 respectively. Both were significantly less mature.

For years, AWS dominated the Cloud market, but as the market has grown massively ($371B in 2020), so too has the competition. The latest breakdown of marketshare put Amazon at around 31% of the market, with Azure close behind at ~19%.

2020 Cloud Marketshare

Different Types of Clouds

While all of the Cloud markets are individually more and more complex, we've been hearing from our customers that providing services in just one area leaves us short of our simple company mission: to help people. More and more, we are finding areas where a multi-Cloud solution is more performant or a better fit. Some specific examples:

  • Google Cloud has amazing audio to text performance
  • AWS has a much more robust offering as it relates to video and streaming
  • Azure (not surprisingly) is best when it comes to .NET integration

While we still are AWS experts (with 24+ certifications and accreditations,) in 2021 we are expanding our offering and cross-training to more fully satisfy our customers' needs. Our focus on content and media means we will be with AWS for a long time to come, but right from the very beginning we want to be sure our customers are making the right decision when it comes to choosing the right Cloud provider, or providers.

Date posted: January 13, 2021

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Metal Toad is an Advanced AWS Consulting Partner. Learn more about our AWS Managed Services

About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.


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