The Cloud

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As an AWS Consulting Partner, Metal Toad has posted a lot about the Cloud!  Despite our specialization in AWS we've done work with all the major providers: GCP & Azure.  Enjoy!

  • AWS Header Image

    What is AWS Cloud?

    Taken literally AWS is an acronym for Amazon Web Services, but that doesn't really help to clarify what it AWS is.  Summarized, AWS is Amazon's offering for selling computer time in the cloud.

  • Video Content as a Service + Cloud

    Video Content as a Service + Cloud

    Executive Interview with Philippe Brodeur, CEO and Founder of Overcast HQ. Philippe Brodeur got his start in the M&E space as a BBC producer and editor. Since 2007, he has founded and led multiple media technology companies.

  • Linear Television + Cloud Artwork

    Linear Television + Cloud

    Executive Interview with Igor Krol, CEO of Veset. Igor Krol has well over a decade of experience as a high-level executive in the investment banking field. Seven years ago, he joined Veset as COO, and today he serves as CEO. In that role, he focuses on strategy and building toward the long-term success of the company.

  • Metadata + Cloud Artwork

    Metadata + Cloud

    Executive Interview with Shaun McCarthy, General Manager of Meta. Shaun McCarthy has decades of experience as a senior executive in the tech field, with a focus on startups, operations, marketing, and sales. He is an industry expert when it comes to creating value and building relationships with stakeholders.

  • Streaming Video Infrastructure + Cloud

    Streaming Video Infrastructure + Cloud

    Executive Interview with Stefan Lederer, CEO & Founder of Bitmovin. Stefan Lederer is an internationally recognized expert in video and streaming technologies. In 2012, he founded Bitmovin, which provides adaptive streaming infrastructure for the world’s largest OTT online video providers.

  • Unstructured File Data at Scale + Cloud Artwork

    Unstructured File Data at Scale + Cloud

    Executive Interview with Barry Russell, SVP of Business Development & GM of Cloud for Qumulo. Barry Russell has been at the forefront of the cloud since 2008. He led the development of the AWS Marketplace and AWS Service Catalog P&L businesses from day one, taking them to $1.5B in revenue in six years.

  • Data Optimization in the Cloud Artwork

    Data Optimization in the Cloud

    Executive Interview with Jerónimo Macanás Candilejo, CEO & Co-Founder of Jump. Jerónimo is a digital entrepreneur with almost 20 years of experience leading media and entertainment innovation in the US, Europe, and Latin America.

  • Low-Latency Streaming + Cloud

    Low-Latency Streaming + Cloud

    Executive Interview with Per Lindgren, CTO and Co-Founder at Net Insight. Per has been a leader in the digital M&E world for over 20 years. He co-founded Net Insight over 20 years ago, defining new ways to deliver media at the leading edge of ever-changing technology.

  • Artificial Intelligence + Cloud Artwork

    Artificial Intelligence + Cloud

    Executive Interview with Greg Loose, Head of Media & Entertainment at Veritone. Greg is a long-time leader in the technology space, including SaaS cloud strategy, data management, and marketing and business development. In his current role at Veritone, he leads the M&E vertical, where he drives engineering and strategy for award-winning products like Attribute, Digital Media Hub, and aiWARE—the industry’s only AI operating system.

  • Quality Control Solutions + Cloud Artwork

    Quality Control Solutions + Cloud

    Executive Interview with Fereidoon Khosravi, SVP and Chief Business Development Officer at Venera Technologies. Fereidoon has been a leader in the US and international technology sectors for over three decades. In the last 15 years, he has focused on digital media.

  • candles evolving to led lightbulbs

    The Cloud is Going to Change Your Life

    Nobody understands the ultimate impact that the Cloud will have on human beings. Not me, not anyone at AWS or Google, no one. What we — the Cloud converts — do know is that it will be big — really, really big. 

  • Agile Media Workflows + Cloud Artwork

    Agile Media Workflows + Cloud

    Executive Interview with Lincoln Spiteri, VP of Engineering at Dalet. Lincoln has been in the telecommunications, media, and software industry for over 20 years. He is currently the VP of Engineering at Dalet where he drives engineering excellence on solutions that help customers manage, curate, orchestrate, deliver and monetize their content.

  • Media & Entertainment Cloud Ecosystem with Ian McPherson

    Media & Entertainment Cloud Ecosystem

    Executive Interview with Ian McPherson, AWS, Head of North American Partnerships and Alliances Media and Entertainment. Ian is a longtime marketing leader in the tech space. In his current role at AWS, he manages relationships with AWS’s ecosystem of ISV partners in the film, broadcast, and publishing worlds—including developing new partnerships, providing technical support for AWS service integration, and promoting cloud-based solutions for media workflows.

  • South Park illustrates Phases 1, 2, and 3

    But what is Phase 2??

    I've been spending more time talking to clients about data engineering.

  • Media Content Distribution + Cloud

    Media Content Distribution + Cloud

    Executive Interview with Fredrik Andersson, Founder and SVP of Products of Accedo. In his role, Fredrik is helping the world’s leading video service providers engage users across a vast range of connected devices. Accedo leverages the power of the cloud—and AWS services in particular—to create powerful consumer experiences, with a commitment to ongoing tech innovation.

  • The orange sky of San Francisco. Photo Credit: San Francisco Chronicle

    🔥 Fire & Flood

    The morning sun from my home in Los Angeles is blood red as it shines through the smoke. Alongside everything else that has happened in this year of 2020 — COVID19, political unrest — large areas of the Western United States are now on fire.

  • woman frustrated with website

    1999 Called: They Want Your Website Back

    A quick primer for the non-technical readers: A Content Management System (CMS) is the technology used to make a website that marketing people can edit easily, without knowing how to code.

  • Chris Manriquez Headshot

    The Impact of the Cloud on Universities

    An Executive Interview with Chris Manriquez, Vice President for Information Technology/CIO at California State University, Dominguez Hills I’ve been chatting (virtually) with some of the execs I admire—from across a range of industries—to get insights on how they’re using cloud tech

  • Digital Rights Management plus Cloud

    Digital Rights Management (DRM) + Cloud

    Executive Interview with Olga Kornienko, COO and co-founder of EZDRM, a cloud DRM-as-a-Service company. EZDRM’s innovative services provide a full spectrum of video security offerings in a cloud API-driven solution. Since 2001, Olga has driven the growth of EZDRM's international enterprise and cemented its position as a leader in both business and technology.

  • Media Supply Chain + Cloud

    Media Supply Chain + Cloud

    In this interview, I chat with Erik Åhlin, CEO and co-founder of Vidispine about media supply chains, how M&E companies can leverage the power of the cloud, and what he sees for the future of the industry. 

  • Joaquin Lippincott

    The 5 Core Elements of Technical Advising

    I recently had a conversation with someone who was looking for some advice on selecting a technical advisor for their team, and she had some great questions.

  • Carmen Editorial

    The Impact of the Cloud on Higher Education

    Carmen Lidz is the Vice Chancellor and Chief Information Officer at Los Angeles Community College District, where she shapes the technology vision and implements strategies, infrastructure, and enterprise systems and services to support the entire...

  • cloud downloading into an ipad

    How Cloud became the most important buzzword in business

    Cloud is not the first (and probably not the last) disruptor to business via software.  Over the past 50 years or so there have been four major epochs of software, with Cloud being the latest. SaaS software is dying and the Cloud is coming for all of us.

  • Bill Martin Editorial

    Cloud + Live Events

    As CIO at sports and music entertainment giant AEG, Bill Martin drives the convergence of business and technology to deliver innovative success. Bill and I got together to talk about how businesses are actualizing the promise of the...

  • Bridget Editorial Photo

    Cloud + Healthcare

    Bridget Barnes has spent over 15 years leading strategic information system architecture at Oregon Health Science University (OHSU)—one of the nation’s most prestigious hospitals and a vibrant hub of groundbreaking...

  • Chales Editorial

    Cloud + Utilities

    Charles Eckstrom is the CIO of the Metropolitan Water District of Southern California. He’s been leading teams that successfully deliver large tech-driven portfolios for nearly two decades.

  • cloud in a pill

    The Cloud May Be ITs Antidote for COVID-19

    These are unprecedented times where it's hard to get anyone to pay attention to anything other than the COVID-19 epidemic sweeping the globe.  But what is the answer for IT if we are looking at a prolonged period of distributed work?

  • Jim editorial

    Cloud + Manufacturing

    In this interview, Jim gives his take on the future of cloud, the building blocks of evaluating enterprise tech solutions, and his advice for other execs navigating the ever-changing cloud landscape.

  • Portland at sunset

    The Battle for Cloud Marketshare in Oregon

    Oregon has always been well known for its timber industry.  Indeed at one point in the 1970s fully 12% of the States GDP was produced by timber.  While timber's former dominance is not a surprise, many p

  • Amazon Rekognition Banner

    AWS re:Invent Insights—Amazon Rekognition

    As the CEO of an AWS managed services company I go to a lot of events and conferences (talking to fellow cloud evangelists is one of the best parts of my job) and AWS re:Invent is the show of the year when it comes to sheer volume of innovation on display.

  • How to Choose the Right Cloud Provider

    How to Choose the Right Cloud Provider

    The promise of cloud technology has spawned tremendous innovation by some of the biggest, most powerful companies in the world.

  • rubix cube

    ReactJS Amplify App Pt II - Storage

    The banner and food feed have placeholder images that are ready to accept an avatar image. Now on to storing and retrieving an avatar in an s3 bucket using Amplify Storage, and displaying it using Amplify React S3Image!

  • taking a picture of a dish

    ReactJS Amplify App Part I - Overview and Auth

    This is a three part post about our experience using AWS Amplify to develop a food logging app for the Metal Toad hackathon. Here in part one we cover the initial project overview/setup and our experience implementing Amplify Auth. Part two will cover Amplify Storage, with part three covering Amplify AppSync and PubSub.

  • VIP Event Banner

    2019 State of Video+Cloud for Media & Entertainment VIP Luncheon: AWS Elemental

    The cloud is transforming everything, and the Media & Entertainment industry in Los Angeles is feeling this shift acutely.

  • Half opened Laptop in dark

    Building a AWS Headless CMS

    Over the past several years, Metal Toad has launched several successful cloud-first web and mobile applications, often with hardware components. With each release, I'm noticing how product management, UX, and engineering are frequently able to produce the same features of a CMS faster and cheaper than using Drupal, Wordpress, Salesforce, and Adobe.

  • Los Angeles City skyline with palm trees

    The Battle for Cloud dominance in Los Angeles

    Los Angeles is a massive metropolis.  While only #18 by population - with a mere 18.7 million people - Los Angeles is 3rd in the world in GDP with over a trillion of dollars produced annually.

  • Streaming fail

    Lessons from Disney+ Launch

    We have been waiting, like many people, for the launch of Disney+.  We were genuinely disappointed by the outages and management issues that were covered so widely in the press.  

  • cloud boxing

    Saas vs. Cloud

    I talk a lot about the Cloud. And while, "the cloud" is certainly a candidate for buzzword bingo, unlike some other buzzwords, I really do believe this one lives up to the hype.

  • AWS logo

    How to win with the AWS Well Architected Framework

    Over the years, we've perfected our own internal AWS standards regarding product management, scrum management, code quality, peer review, continuous deployments, and others.

  • Cloud computing competition

    The Cloud War: Battlefront IBC (2 of 4)

    At IBC2019, the biggest international conference for the Media & Entertainment industry I am evaluating which cloud provider is showing up with the most substantial ecosystem to tackle the concerns of the industry.

  • Cloud computing competition image

    The Cloud War: Battlefront IBC (1 of 4)

    At IBC2019, the biggest international conference for the Media & Entertainment industry, there were some major themes:

  • Alibaba.com Panel

    Metal Toad's CEO Talks Future of eCommerce at Alibaba.com Seminar

    On July 26th, Metal Toad’s CEO and Founder Joaquin Lippincott, spoke at Build-up, an event hosted by Alibaba.com in partnership with the Los Angeles Chamber of Commerce and California Market Center.

  • cloud security

    The Cloud is More Secure Than Your Facility

    A recent article in the Wall Street Journal ominously titled Capital One Breach Casts Shadow Over Cloud Security, veers dangerously close to blaming an internal company error at Cap

  • User holding phone

    The Value of Android, iOS, and React to the Cloud

    As an AWS Advanced Consulting Partner, Metal Toad helps our clients identify their cloud solutions.  However, one question I frequently hear is, “If we are building cloud solutions, then why is there a need for engineers in Android, iOS, and React specialties?”.

  • Man jumping in clouds

    Why the Cloud Movement Is the Future of All Business

    Cloud computing is quickly becoming not just another tech innovation, but a fundamental shift in the way businesses function. Learn the top 6 advantages of moving to cloud and the ONLY 3 ways to accomplish innovation.

  • AWS Snowflake

    AWS Snowflake Data Warehousing

    Learn about AWS Snowflake Architecture, data handling and connecting to Snowflake, how to set up a Snowflake DB, and load Data from the pros at Metal Toad.

  • Iot Data Pipeline

    Building an Expandable IoT Data Pipeline - Part 1

    Background and problem description In late 2016 we were approached with an opportunity to build a data pipeline for one of our large clients.

  • visual studio code with example Puppet code

    Managing IIS Configuration With Puppet Powershell DSC

    Many of us in DevOps/Cloud/Site Reliability/System Engineering have long been using Puppet to manage our Apache and Nginx configurations.

  • Worked Fine In Dev, Ops Problem Now...

    What Is DevOps & How to Achieve It

    Ever since I had the privilege of attending DevOps Days Portland, I have been hearing the way people use the word “DevOps” in a whole new way.

  • Custom Cloud

    Evolution of the Custom Cloud: Part 2 "Building the Cloud"

    In part 1 we covered our Architecture for the Custom Cloud. Now we’re going to walk through how we build one. This will require access to the AWS Console.

  • Cool cloud photo

    Evolution of the Custom Cloud: Part 1 "Architecting the Cloud"

    Last year Metal Toad launched its Custom Cloud Service. Since then, our Custom Cloud Architecture has evolved to handle the increased complexity and security requirements of our clients cloud applications.

Have questions?