Data & Machine Learning

Leveraging Data and Machine Learning for a Competitive Edge.

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WHAT IS IT?

Starting at the supply chain through to sales and customer service, businesses are generating more data than ever . But the only way to make sense of this massive data volume towards better decision-making, enhanced customer experiences, and increased efficiencies is with a comprehensive data strategy and incorporating AWS Machine Learning solutions.

Unfortunately, businesses often don't have the in-house resources such as data scientists and ML engineers to effectively harness the potential of these solutions.

HOW CAN METAL TOAD HELP?

Small and medium sized businesses have a trusted builder of data and ML applications with Metal Toad, an AWS partner certified in analytics, data engineering, and machine learning.

Whether you're evaluating data lake solutions, enhancing current data infrastructure and workflows, or deploying tailored AI and ML techniques, Metal Toad possesses comprehensive capabilities in data, analytics, and machine learning consulting to guide you through every phase of your data-centric voyage.

  • ETL
  • Data Analytics
  • Pipelines
  • API Integrations
  • Automate
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We build the most valuable, safest solutions for our customers and have a significant amount of experience across all the major public Cloud providers. 

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Securitoad
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BUSINESS PROBLEM

Securitoad started as a way to keep DC Comics safe during Comicon against the changing threats to website. When end users tried view metrics about traffic and what was blocked the simple command line interface wasn't accessible or easy to understand.

TECHNOLOGY SOLUTION

Metal Toad started building a dashboard for Securitoad but needed a way to easily display metrics that are easy for the end user to see and filter. 

Amazon Quicksight was selected for several of its advanced features, like Row-Level Security, which allowed the data to be restricted to client accounts, and Table Calculations for building rich graphs for users to view.

IMPACT

With Amazon Quicksight Metal Toad was able to build out a fully featured dashboard faster than creating their own. All while ensuring that data was protected.

RPGMatch
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BUSINESS PROBLEM

Playing TTRPG goes beyond just playing time and games. There are play styles, safety tools, and play environments. Complicating things further, many games last more than one session and can span months or years. to ensure that RPGMatch was achieving their goal, they needed a solution to anonymize data and report back on demographic information and user behavior.

TECHNOLOGY SOLUTION

RPGMatch approached Metal Toad with the need to view player demographics to ensure they were  achieving their mission of reaching the full TTRPG Community. 

Metal Toad set up a data pipeline that allowed them to anonymise user data and store it in Athena at a regular cadence. Once in Athena Metal Toad utilized Amazon Quicksight to graph user demographics, like location, Games Played,  and play preferences. 

After the inital graphs were setup, Metal Toad was able to leverage Amazon Quicksights emails to send out daily reports to stake holders and forecast to see projected user signups, 

IMPACT

With Amazon Quicksight reporting and notifications, RPGMatch has been able to stay current on the site's user demographics and make business decisions to better serve the community. 

Claviate
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BUSINESS PROBLEM

Claviate is a leading greentech platform that optimizes the complex process of setting up and maintaining wind turbines. Their technology improves transparency, helping deliver projects with maximum speed and optimized budgets. Using cameras and artificial intelligence, Claviate has built a visual data platform that provides wind turbine manufacturers and wind farm developers with unprecedented insight.

TECHNOLOGY SOLUTION

Through a comprehensive discovery, design and implementation process, Metal Toad was able to address the core issues faced by Claviate and develop a technology solution that met their needs 

Metal Toad’s UX design team created new, visually appealing, intuitive, and easy-to-use interfaces to improve user experience and navigation.

IMPACT

The update was a huge success and has greatly improved usability across the platform, as shown in the images above. The team was able to reduce technical debt, improve performance, and future-proof the portal by using modern front-end frameworks that will be easier to support going forward. This enabled Claviate to ensure optimal performance of their software – now and into the future. 

GRAMMY
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BUSINESS PROBLEM

Despite its global fame, the GRAMMY Awards found itself struggling to capture the interest and engagement of younger audiences. The traditional viewing experience was no longer resonating with the preferences and expectations of the newer generation. This generational disconnect posed a threat to the continued relevance and popularity of the GRAMMY brand

TECHNOLOGY SOLUTION

In response to the generational gap challenge, Metal Toad collaborated closely with the onsite GRAMMY team to implement a groundbreaking solution - integrating five video streams, all delivered seamlessly via AWS directly to viewers' browsers. This innovative approach aimed to provide a more dynamic and personalized online viewing experience for the audience.

IMPACT

The implementation of Metal Toad's technology solution had a transformative impact on the GRAMMY viewing experience. Both during the live event and across the globe, the GRAMMY Awards became the talk of the town

wheel of fortune
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BUSINESS PROBLEM

Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers. 

 
TECHNOLOGY SOLUTION

Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed. 

 
IMPACT

When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.

Sony-logo
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BUSINESS PROBLEM

Search results were stale, poorly ranked, and simply not delivering the content that users demanded. 

 
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
 
 
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
sony-rewards-logo
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BUSINESS PROBLEM

The issue was outdated tech: Sony Rewards was hosted on old physical IBM servers. There was no way to scale up capacity when needed, and the clunky legacy infrastructure led to unreliability.

TECHNOLOGY SOLUTION

Metal Toad’s first order of business was to get the site’s capacity up to snuff with an elastic cloud solution using Amazon Web Services (AWS). Now their server capacity can stretch to meet traffic demands.

IMPACT

In past years, site outages during Black Friday weekend caused Sony Rewards to lose customers. Last year, we doubled their server capacity—and kept the site humming (and generating revenue) all weekend.

ABC
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BUSINESS PROBLEM

The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.

 
TECHNOLOGY SOLUTION

A clear solution emerged: a single app that the sales team could use with any mobile device or computer

 
IMPACT

The new system revamped the entire sales process, making it faster, easier, and more efficient. 

GeniusVets
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BUSINESS PROBLEM

GeniusVets has been tracking and recording inbound calls for their clients for years, and providing clients with the ability to listen back and flag problem calls for training purposes. The only problem? There are simply too many calls to be realistically handled by human reviewers.

TECHNOLOGY SOLUTION

GeniusVets partnered with Metal Toad to develop an AI call review system. Utilizing AWS tools, including Amazon Transcribe Speech-To-Text and SageMaker, Metal Toad created a system that identifies the small fraction of calls that need to be reviewed by a human. This will allow human reviewers to focus on the “needles”, not the “haystack,” and thus better train their teams.

IMPACT

With calls now being evaluated by the AI in advance, GeniusVets clients can easily find the handful of calls that they need to review most of all. This makes their managers more effective, streamlines training, and ultimately increases practice growth and profitability by helping turn more of these new callers into life-long clients.

DC
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BUSINESS PROBLEM

DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.

 
TECHNOLOGY SOLUTION

ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years

 
IMPACT

Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation. 

fox
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BUSINESS PROBLEM

Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination. 

 
TECHNOLOGY SOLUTION

The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise. 

 
IMPACT

Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.

philadelphia orchestra
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BUSINESS PROBLEM

When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.

 
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
 
 
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
 
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SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

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Case Studies

We are proud to be trusted by some of the most well-known brands in the world. Learn more about how we've set our clients to success.

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