The Central Hub of Toad Knowledge

The Successful Digital PM, Part 4: Knowledge

There's no rocket science behind this post. Just like a construction project manager is probably going to want to know a thing or two about construction, a digital PM is going to want to know digital. However, unlike a developer, your knowledge of specific technologies doesn't need to go deep. In fact, broad knowledge is often better. At Metal Toad, we subscribe to the T-shaped person philosophy to some degree, where we expect team members to have deep knowledge in a primary area, and wide…
By Adam Edgerton, Director of Project Management & Operations

Metal Toad Game Night

Come join your fellow Drupalers at Metal Toad Media for a night of competition and camaraderie. We will provide beverages, pizza, and games. Please let us know you're coming by doing the Eventbrite process, but don't sweat it if it's sold out or you forget. The tickets will only be used to gauge the pizza requirements. Visit to see what's on tap. If you have a game you want to bring or one you thing we should have, let us know.
By Dan Linn, Director of Development

The Successful Digital PM, Part 3: Traits

I hate to break it to you, but regardless of desire, you may not be cut out to be a project manager. There are a lot of pieces to the puzzle of PM success, and all of them need to work in harmony. Some PMs have the skill set needed but find themselves struggling to succeed. Others have the right motivations, but lack a key ability that shoots them in the foot. Here are (what I'd argue to be) the key traits that will bring success. Some can be practiced and learned, while others you're either…
By Adam Edgerton, Director of Project Management & Operations

Knowing Enough Programming to be Dangerous is Not a Good Thing.

First, let me start be saying I believe that everyone should learn how to program, the same way everyone should learn to read and write. In today's world programming is the new literacy, so everyone should spend some time learning programming fundamentals. That said, there is a big difference between being familiar with a topic (know how to write) and being a professional (being a published author).
By Joaquin Lippincott, President & Founder

The Successful Digital PM, Part 2: Self-Process

Here is part two of my multi-part post on what it takes to be a successful digital project manager. In part one, I covered the vast responsibilities of most project managers at web agencies and what makes great project managers tricky to find. This post starts to look at specific individuals and the skill set needed to succeed in the role. Other posts in this series:
By Adam Edgerton, Director of Project Management & Operations

Programmers: To be considered a professional, you need to act like one.

Being a programmer is a profession. It is a high-skill job that demands a large initial investment of time as well dedication to continuing education to stay at the top of your game - much like a doctor. Yet, programmers often lose sight of the fact that the skills we bring to the table are only part of the equation; like a medical professional, our "bedside manner" is incredibly important to our overall professional success. Why is that?
By Joaquin Lippincott, President & Founder

Sound Bytes from Drupalcon Portland

First off, yes, I realize it's "sound bite", but given the context, "byte" sounds more applicable. The Toads have been at Drupalcon Portland this week in force! With a sponsor booth to manage and two different parties to organize, we've been busy, but I've managed to squeeze a few sessions in as well. Here are some top quotes and takeaways along the way:
By Adam Edgerton, Director of Project Management & Operations

DrupalCon Pre-Show and announcements

Here we go! Portland's Drupalcon is here. Here is a quick update about some of the exciting things that Metal Toad is bringing to the event. Stop by our booth (#207) and come party with us Tuesday and Wednesday. Come watch us record the podcast live and even step up to the mic if you dare. T-shirts, wine, stickers, foosball, Drupal!?!?! Whoa.
By Robbie Ferrero, Web Developer

Site Administration: Remember the Admin

Meet Jake. Jake administers a Drupal site. Jake is not a developer, nor does he want to be. Jake does not care about field formatters, image styles, or even draggable views. What Jake cares about is being able to load new content to his site without feeling a tingling sensation up his spine that keeps saying: "just throw the monitor… that will make it better… yeah…."
By Tom Martin, Senior Technology Consultant

How (not) to think about Responsive Design.

The most important question we should ask is, "to what are we responding?" It's not too far to jump from that question to the point I want to drill in: we're thinking about the wrong kinds of interactions. In some cases it's egocentric, but the main idea is that we must change the thinking and dialogue to focus more on real-world user interactions.
By Chris Trahey, Director of Strategy