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Metal Toad Media Corporate Values

As Metal Toad Media grows, I've found that I have less time to be involved in the day-to-day delivery of code and customer interactions. This shift in responsibilities is normal and expected, but as it happens it's important to make sure that the company vision and values are properly communicated to all of the new people who come on board as well as the existing team members.

So over the past few weeks, I have been asking myself: what makes our company special? What does the amazing staff already at the company believe in and strive to deliver? What do we want to continue to be known for? The resulting corporate values statement is what I came up with:

Corporate Value Statement

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. By maintaining these core values, regardless of how large a company Metal Toad Media becomes, we can preserve what has always been special about our company. These core values are the soul of our company:

  • Respect.
  • Help.
  • Be curious.
  • Provide value.
  • Focus on the experience.


Respecting people goes beyond treating clients politely. Both internally and externally, team members always approach each other by placing value in their knowledge and opinions and listening first. We may not always agree, but we should always be respectful of the needs and opinions of others.


Everyone who comes in contact with Metal Toad Media should leave with a little something. Advice can be given freely. Other people should be referred if we are not a good fit. Set your peers up for success. And no policy should promote success of the individual over success of the team.

Be curious.

Seeking out and sharing knowledge is required in our industry, but we believe in taking it further as a never-ending adventure seeking out the world's best.

Provide value.

We should always strive to deliver the best we can within the the budget given. We don't over-engineer or spend money on things that are not valuable.

Focus on the experience.

The best thing we can deliver is great experiences. This should always be a central goal of any project.

So why am I posting this on the internet? I believe corporate values shouldn't be a document that is simply checked off a list. It is something that needs to be lived and held up to the world so they can measure us against it. I welcome any feedback on it and will return to it on a regular basis to make sure we stay on course as the months, years and decades go by.

For prospective customers or workers that feel like these values represent what they believe in and/or would like to see - come talk to us. For companies that may be in a similar place - what do you believe in?

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About the Author

Joaquin Lippincott, President &amp; Founder

Joaquin is a modern technology veteran. Throughout his career he has built successful digital strategies with a wide assortment of transformative technologies and platforms, helping clients identify a clear path for success. Over the years he has worked with industry leaders such as DC Comics, the Emmys, Intel, Technicolor, Verizon Wireless, Habitat for Humanity, Limewire, the Linux Foundation, Sony Pictures Television, Mercy Corps, and Cisco as well as numerous small businesses, advertising agencies and internet start ups. With over 14 years of experience in his field he is still as passionate about technology as ever. Joaquin is a graduate from UCLA with a degree in design and has also served on the AIGA Portland chapter board as President. Twitter: @joaquinlippinco