The Central Hub of Toad Knowledge

Always Learning, Always Sharing

It's always been my motto to never stop learning. I also think it is important to share what you've learned with others. I don't think this could be more important then it is as a developer.
By Jonathan Jordan, Software Architect

The Successful Digital PM, Part 5B: Professional Development

Following parts 1-4 on what makes for a great digital PM, part 5A covered finding and hiring those great project managers. Part 5B gets into some strategies that we employ for professional development to make sure our project managers are on-boarded with proper training and have the opportunity to grow professionally on a continuing basis.
By Adam Edgerton, Director of Project Management & Operations

The Successful Digital PM, Part 5A: Hiring

Now that I've outlined the major areas to look for in a great Digital PM in previous posts, this post focuses on something equally important: finding those great PMs and getting them on board! Hiring can be a time-consuming process, but it's critical to get right given the crucial role PMs play in projects. Below are some things I've learned and the hiring process we employ at Metal Toad.
By Adam Edgerton, Director of Project Management & Operations

It's still not a F&*$ing iPhone.

So here it is, the post about why I am switching from an Android to an iPhone, with just weeks before the new iPhone 5S release. First let me clarify something: I am a fan of Apple products, but I love Google more. I have used Android phones from HTC, Motorola and Samsung - and it is after buying the latest Samsung S4 that I am finally throwing in the towel. Here's why...
By Joaquin Lippincott, President & Founder

Drupal Debugging: Clues from the Database

Have you ever chased a bug down a rabbit hole and spent a few hours down there only to come back up for air thinking "why, oh why does the bug taunt me"? If you have then you know that every clue can count. Any given clue can send you on the shortest path from A to B, or it can send you spiraling. When looking for clues always remember that your code is not the only place to look. Sometimes valuable hints can be gained from the database as well.
By Tom Martin, Senior Technology Consultant

The Successful Digital PM, Part 4: Knowledge

There's no rocket science behind this post. Just like a construction project manager is probably going to want to know a thing or two about construction, a digital PM is going to want to know digital. However, unlike a developer, your knowledge of specific technologies doesn't need to go deep. In fact, broad knowledge is often better. At Metal Toad, we subscribe to the T-shaped person philosophy to some degree, where we expect team members to have deep knowledge in a primary area, and wide…
By Adam Edgerton, Director of Project Management & Operations

Metal Toad Game Night

Come join your fellow Drupalers at Metal Toad Media for a night of competition and camaraderie. We will provide beverages, pizza, and games. Please let us know you're coming by doing the Eventbrite process, but don't sweat it if it's sold out or you forget. The tickets will only be used to gauge the pizza requirements. Visit to see what's on tap. If you have a game you want to bring or one you thing we should have, let us know.
By Dan Linn, Director of Development

The Successful Digital PM, Part 3: Traits

I hate to break it to you, but regardless of desire, you may not be cut out to be a project manager. There are a lot of pieces to the puzzle of PM success, and all of them need to work in harmony. Some PMs have the skill set needed but find themselves struggling to succeed. Others have the right motivations, but lack a key ability that shoots them in the foot. Here are (what I'd argue to be) the key traits that will bring success. Some can be practiced and learned, while others you're either…
By Adam Edgerton, Director of Project Management & Operations

Knowing Enough Programming to be Dangerous is Not a Good Thing.

First, let me start be saying I believe that everyone should learn how to program, the same way everyone should learn to read and write. In today's world programming is the new literacy, so everyone should spend some time learning programming fundamentals. That said, there is a big difference between being familiar with a topic (know how to write) and being a professional (being a published author).
By Joaquin Lippincott, President & Founder

The Successful Digital PM, Part 2: Self-Process

Here is part two of my multi-part post on what it takes to be a successful digital project manager. In part one, I covered the vast responsibilities of most project managers at web agencies and what makes great project managers tricky to find. This post starts to look at specific individuals and the skill set needed to succeed in the role. Other posts in this series:
By Adam Edgerton, Director of Project Management & Operations