Media & Entertainment Ecosystem

The Media & Entertainment Cloud Ecosystem

For the Entertainment industry, COVID-19 has had an unimaginable impact:

  • Disney saw its profits fall 91% during the first three months of this year.
  • The flat launch of HBO Max caused the WarnerMedia/AT&T stock price to drop 30% over the past 12 months.
  • Peacock has now hit almost 22 million users, though it’s not clear how many of them are paying.

Projections from earlier in the year estimated that the entertainment industry was looking at a $160 billion loss over the next five years as a result of COVID-19. For big releases pushed via streaming, success has been mixed: Trolls World Tour made money, but Mulan did not.

There has been one space in Entertainment that has been booming, and that's Cloud. The reasons are simple: whether a production is ultimately super successful or not, costs should not be fixed.

The Media & Entertainment Ecosystem

As the world's only AWS Consulting Partner specialized in the entertainment industry, Metal Toad is working diligently to help our customers by:

  1. mapping out what's possible
  2. making strategic recommendations
  3. getting projects started (and completed) right

We've shared this before but to help frame the conversation, we've created the following model:

The Media & Entertainment Ecosystem

This graphic is just the beginning. We are filling in the details of who provides services by conducting 25 interviews with AWS ISV Media & Entertainment Partners. 21 of these interview are already published starting with the following topics:

A huge shoutout to all the people we've interviewed. These have been a ton of fun!

A montage of behind the scenes photos

Bringing it all together was the interview we did with AWS: Head of North American Partnerships and Alliances-Media & Entertainment, Ian McPherson:

Hold onto your Hats

We are right on the cusp of another AWS re:Invent, the annual AWS conference. Last year, AWS went from 64 to 171 products they offer — a massive increase in power...and complexity. At Metal Toad in 2019, we were most impressed by Rekognition, Personalize, Forecast — and of course, the expanded Machine Learning offerings. And this doesn't even touch what AWS Technology Partners bring to the table. We are interviewing 25, but we are already tracking 139 with specializations and robust offerings for M&E.

Working in the Cloud space can feel like overwhelming. It's a lot, but it's also exciting to be at the forefront of what is coming — cloudy or not — for an entire industry.

Date posted: October 25, 2020

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Metal Toad is an Advanced AWS Consulting Partner. Learn more about our AWS Managed Services

About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.


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