Process Frameworks That Weather Growth
With my presentation at this October's Digital PM Summit just a few weeks away, here is post number eight in my series that started after I first pr
It's just over a week until the 2014 Digital PM Summit, where I'll present on organizational growth from a PM perspect
It's just over a week until the 2014 Digital PM Summit, where I'll present on organizational growth from a PM perspective. This post in my supporting series applies learnings from the world of digital project management to the need for managing company operations. It grows on my previous post "Scaling Projects and Scaling the Organization" with a bit more personal approach to how I've found success and why digital in particular is well-suited to the challenges of organizational operations.
Once again it seems fitting to begin by referencing Scott Berkun's post "Everything is a Project, Even This." That mentality of a project management-based approach steers much of my life (though I make a conscious effort to turn it off and go with the flow in some cases, particularly when it comes to my personal life) and has greatly aided me as I've transitioned over the last year from managing client projects to a greater emphasis on operations management at Metal Toad as we grow. While I had a very successful run managing client projects, we spotted an increasing need to bring a greater emphasis to organizational management and systems during our growth from 10 to 45 people (likely 50 by year end). I found myself excited by the opportunity to, as I see it, project manage our leadership team by applying similar practices and principles from digital project management to business systems. That may be in part because I'm a business major who happens to also be a tech-head, but I think that just about any digital project manager can make the transition if they're passionate about their organization, enjoy business, and want to support those running the business with sound project management principles.
A big plus that digital project management brings to organizational operations is that digital projects as a whole are a creative, learning-based endeavor. It's near impossible to thrive as part of a web project team without enjoying learning and challenging yourself to figure out unknowns. Compared to say construction project management with highly established practices and a very linear project life cycle, digital PM is all about the creation of process and systems to support making unknowns known (often with clients involved, who introduce an entirely different dynamic of custom process needs). That translates extremely well to growing a business, where the "how" of scaling is a blank slate. There are countless books on leadership, scaling, finance, sales, hiring, and other core business operations that all present suggestions for how to run a business, but as soon as you introduce real people into the equation, each organization becomes its own special snowflake with particular needs, abilities, and opportunities for growth. Much like customizing digital project process based on client needs and choosing waterfall, Agile, Kanban, chaos theory, or anything inbetween, organizational management requires custom process to support the people and team dynamics leading the organization. Remember that whole "individuals and interactions over processes and tools" thing from the Agile Manifesto? Definitely applies to organizational leadership.
There's a lot of thinking outside the box when it comes to growing an organization. Decisions constantly rear their head along the lines of "do we go with the process or tool that everybody else has used and is proven but nothing special, or do we create something new and do it our own way to differentiate ourselves from the rest of the competition?" You can't always choose the latter unless you're rolling in cash and have more than enough time to DIY, but always choosing the former usually results in a very mediocre company. Agile practices applied to a company also creates some intruiging results. The Manifesto gets a lot right in focusing on not just better ways of creating software, but in doing work in general. Organizational growth is constant change, and while some change is predictable and can be planned for, much of it is guesswork and intuition. Building process around constantly changing requirements is the only way to go when growing!
First, let me put it out there that I don't think there's anything stopping a project manager from being an entrepreneur. But many PMs are naturally risk-averse, and a key trait for entrepreneurs is the ability to suspend disbelief, bypass most logical assessments of risk, and trust in their vision being possible during times of seemingly inevitable failure. Given that distinction, PMs are usually a great counterbalance to an entrepreneurial founder. Once a business gets its footing and starts to grow (often in the 10-20 employee range), founder's syndrome all too often rears its head, and with self-aware founders who are willing to combat temptations of founder's syndrome, the opportunity presents itself to take a PM approach to identifying the best bits of culture, practices, and products and translating that to a mature organizational model with plans for the future and delegation of responsibilities. Just like you want to build digital and software projects around motivated individuals and empower them to complete the work autonomously, at the organizational leadership level it's critical to empower individuals to aid in organizational growth and support them with systems and processes that make their lives easier (as opposed to creating beaurocracy and red tape).
While the opportunities for where to apply project management principles to organizational growth are countless, I figured I'd share some personal experiences and areas where I've found not only by business acumen but also deep knowledge of digital projects and the type of work Metal Toad delivers helpful as we continue to grow:
These are a sampling of some of the sorts of activites I've taken on that have been strongly aided by my digital PM background. I look forward to seeing what growth challenge we'll get to tackle next!
Interested in the topic of organizational growth from a PM perspective? Join me and a bunch of fellow PMs at the 2014 Digital PM Summit in Austin coming up in just a few weeks! I'll be presenting a talk similar in nature to my Drupalcon presentation and related to this blog series, but new and improved after additional months of experience and iteration. The event has now sold out, but there are still some tickets looking to be traded floating around if you're interested in making the event. I hope to see you there!
With my presentation at this October's Digital PM Summit just a few weeks away, here is post number eight in my series that started after I first pr
As we race towards the date of my presentation at this October's Digital PM Summit, I'm working to crank out the remaining posts in my series that...
The 2014 Digital PM Summit is here! I'm greatly looking forward to presenting on organizational growth from a PM per
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