design engineering firm value business communication

An Engineering Firm with a Design Sensibility

We live in a man-made (or woman-made) world. Everything not sprung by nature was created by a human and has been designed. Whether it was well designed or poorly designed makes a difference, whether we are consciously aware of it or not. As humans, we know — we feel — when something has been well designed. We interact differently with something that has been well designed. We’re intrigued — we want more. When something is not well designed, it has the opposite effect. We grow frustrated, we want less.

Today we live in a world where good design is quickly becoming the norm. Apps like Facebook and Uber, and the convenience they offer, have taught us the power of good design, whether we are aware of it or not. Our patience for bad design has grown thinner.

At Metal Toad, our foremost expertise is in engineering. High quality digital experiences that push technological boundaries are what feed our soul. The more difficult the challenge, the more eager we are to dive in and find the solution.

As a business, we holistically approach those solutions. There is a real human element to the work we create, and we respect that. We’re proud of engineering experiences that are not only pushing technological edges but that provide business value for our clients, and a helpful, intuitive, and delightful experience for their users.

Design comes in at every stage of our process, reinforcing that human element. To connect with our client partners and their users, we have to be able to communicate not only through code, but through design. 

We use design throughout our office to make our clients, Toads, and visitors feel welcome and intrigued. We use design to visualize to potential and current clients our process, our deliverables, and how we can help solve our clients' problems. We use design to help determine how our digital solutions function, and how those experiences will add value and create delight for users. Throughout the process, we use well-designed communication tools to keep stakeholders and team members all on the same page. 

As our CEO and Founder Joaquin Lippincott said, “At Metal Toad we believe design without great execution will always fall short of the concept, and execution without great design will never be truly great. Together, bound by respect for the other, design and development will always achieve great things.”

We are humbly proud to embody an engineering firm with a design sensibility at every touchpoint of what we do.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • You can enable syntax highlighting of source code with the following tags: <code>, <blockcode>, <cpp>, <java>, <php>. The supported tag styles are: <foo>, [foo].
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

About the Author

Corinna Gelster-Borgardt, Creative Director

Corinna graduated from the University of Illinois at Chicago with a BFA in Graphic Design. With over a decade of experience working as a leader and designer, she oversees and manages the strategic direction and day-to-day execution of the marketing design department at Metal Toad. As the engineering company’s creative visionary, she leads the design department in their mission to unite audience-focused strategic design with meaningful experiences and business value.

Offering a diverse skillset, she's adept at assessing the real “ask”, strategizing solutions, and motivating teams to deliver exceptional work. Yet Corinna considers her role to be about so much more — it’s about being a driven, empathetic, and positive leader who invests in her team, creates focus and alignment, and gets things DONE.

In all endeavors, she brings a passion for adaptability and learning, keen visual skills, and due diligence from concept through completion.

When not leading or designing, you can find her exploring the Oregon coast and local farmer’s markets, running, doing yoga, curling up with a great book, sculpting, or cooking for an impromptu dinner party.

Ready for transformation?