B2B Communication. By Writing on Windows. With Markers.

B2B Communication. By Writing on Windows. With Markers.

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“At Metal Toad, we do things differently.”

For instance, when moving into the 4th floor of downtown Portland’s historic Yeon Building, Metal Toad moved in with a bang. An aggressive outbound window writing campaign headed up by Dan Linn resulted in a few games of hangman, holiday greetings, and even an expertly drawn Portland Trailblazers logo. The Toads left no south-facing pane uncolored!

And our neighbors responded! Lockheed Martin Energy Efficiency Services (located at 1220 SW Morrison St.) were quite the hangman competition. Eventually, our daily back-and-forth led to a meetup at Brasserie Montmartre where both sides engaged in a personal and professional exchange.

I’m happy to report that we’re all now best friends. . .between 8am and 5pm. And even more so at happy hours throughout downtown Portland!

A few Lockheed employees even strolled over for the Metal Toad Open House. Along with them, our neighbors within the Yeon Building were drawn in by the Toad allure - and we were happy to receive them! For Toads, being neighborly isn’t about taking a fruitcake to our new housemates upon arrival - it’s about interacting in a proactive way to facilitate meaningful personal and professional conversations. These interactions can manifest themselves in a number of ways. Toads do it with dry erase markers and witticism. And beer.

Toad Rip City

Date posted: December 16, 2014

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