Mobile Traffic is Up

By Joaquin Lippincott, CEO, March 21, 2011

Mobile website traffic is up. While this is hardly news, as a small case study I'm posting findings from metaltoad.com (you can see the exact numbers in the tables below). Here's the most important information I gleaned from our mobile analysis:

  1. Mobile traffic for us is approaching 4% (By comparison for emmys.com it's 7.5%). This is a 3 fold increase from 12 months ago.
  2. Time on the site for a mobile user is about 1/3 of the time from a traditional web user, but average pageviews is only about 20% less then traditional. Are they consuming more content faster or just skimming?
  3. Mobile users are spending 20% less time on our site then last year (2010). Traditional web browsing time on site remains constant.

Looking back further into 2009, mobile traffic is virtually non-existent (0 visits) or Google Analytics didn't provide tracking for mobile clients.

I am predicting a significant uptick in mobile traffic this year, so we'll be investing in a more mobile friendly site. For us and for other business that are looking to tailor their sites to mobile traffic it's important that they are paying attention to:

  1. Where is the mobile traffic coming from?
  2. What are mobile users looking at?

I'll be posting more information on that and the exact makeup of our mobile traffic in a future post.

Feb 2011 Statistics for metaltoad.com

Mobile Traditional Total Mobile %
Visitors 408 10,022 10,430 3.91%
Pageviews 507 15,703 16,210 3.13%
Avg. Pageviews 1.24 1.55 - -
Time on Site 0:23 1:10 - -

Feb 2010 Statistics for metaltoad.com

Mobile Traditional Total Mobile %
Visitors 78 5,686 5,764 1.35%
Pageviews 114 10,725 10,839 1.05%
Avg. Pageviews 1.46 1.88 - -
Time on Site 0:29 1:10 - -
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About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.

 

Learn More About Joaquin   |   Read Joaquin's blog

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