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Metal Toad Media gears up for the Primetime Emmy® Awards show with

It's almost time -- Sunday, September 20 at 8 PM on CBS -- for TVs finest to come together for the Primetime Emmy® Awards. Amid the glitz and glamor, the stars being photographed on the red carpet, the acceptance speeches running overtime -- several Portland residents will be in quiet attendance.

That's because it was web development firm, Metal Toad Media, that was selected by the Academy of Television Arts & Sciences to build their new website

"The focus of the was to give the Academy a stronger voice online," says Joaquin Lippincott, President of Metal Toad Media. "They were already managing all of the details of the event and the website gives them the ability to talk about what they are doing the general populace about it in realtime."

Prior to the latest overhaul of the site, the website for the Emmys was hosted by the network broadcasting the event. Because the broadcaster changes every year, it's been difficult to maintain the brand and coordinate publication of special content. The new website has been built using a content management system (CMS) that allows the Academy to make updates without needing to be overly technical.

In addition to doing all of the development for the site, Metal Toad Media will also be hosting the website as well.

"We're geared up and ready to go," says Al Brass, Metal Toad's VP of Technology. "It's a huge amount of traffic with any televised event, but the content management system we are using is scalable. It mostly a question of testing against projected traffic and paying for the bandwidth."

Metal Toad's involvement isn't just limited to the Primetime event, says Joaquin, "This is only the first of three sites that we'll be building for the Academy. They have a ton of archived content and other events that they'll be promoting year-round." The other two sites are and, which are the Acadamy member site and charitable arm respectively. They are due later this month.

So tune in to watch the Primetime Emmys September 20 and get checkout the best that TV has to offer. And while watching be sure take some time to check out the website and checkout Portland's contribution to this high-profile event.

Date posted: September 15, 2009

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About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.


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