Metal Toad Media gears up for the Primetime Emmy® Awards show with Emmys.com

It's almost time -- Sunday, September 20 at 8 PM on CBS -- for TVs finest to come together for the Primetime Emmy® Awards. Amid the glitz and glamor, the stars being photographed on the red carpet, the acceptance speeches running overtime -- several Portland residents will be in quiet attendance.

That's because it was web development firm, Metal Toad Media, that was selected by the Academy of Television Arts & Sciences to build their new website Emmys.com.

"The focus of the Emmys.com was to give the Academy a stronger voice online," says Joaquin Lippincott, President of Metal Toad Media. "They were already managing all of the details of the event and the website gives them the ability to talk about what they are doing the general populace about it in realtime."

Prior to the latest overhaul of the site, the website for the Emmys was hosted by the network broadcasting the event. Because the broadcaster changes every year, it's been difficult to maintain the brand and coordinate publication of special content. The new website has been built using a content management system (CMS) that allows the Academy to make updates without needing to be overly technical.

In addition to doing all of the development for the site, Metal Toad Media will also be hosting the website as well.

"We're geared up and ready to go," says Al Brass, Metal Toad's VP of Technology. "It's a huge amount of traffic with any televised event, but the content management system we are using is scalable. It mostly a question of testing against projected traffic and paying for the bandwidth."

Metal Toad's involvement isn't just limited to the Primetime event, says Joaquin, "This is only the first of three sites that we'll be building for the Academy. They have a ton of archived content and other events that they'll be promoting year-round." The other two sites are Emmys.tv and EmmysFoundation.org, which are the Acadamy member site and charitable arm respectively. They are due later this month.

So tune in to watch the Primetime Emmys September 20 and get checkout the best that TV has to offer. And while watching be sure take some time to check out the website and checkout Portland's contribution to this high-profile event.