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How to increase traffic to your blog

If you've got some technical expertise and you're looking to increase your blog traffic stick to this winning formula: the "How to". A successful how to blog post (and your key to increasing blog traffic) has four key elements:

  1. Blog Title
  2. Easy to read data
  3. Code or example
  4. Keyword repetition

1. Blog title

When it comes to titling your blog post, try naming your post to something you might type in as a Google search. People looking for answers will often type in things like "How to increase blog traffic" or "How to increase traffic to your blog". Pick a title and stick to it.

2. Easy to read data

Blog posts that are easy to read get a better response. Try adding things like bulleted or numbered lists, if that makes sense.

3. Code or example

If you're getting technical, provide a snippet of code or examples of what you're talking about.

4. Keyword repetition

Once you've decided on a title for your blog, repeat the keywords throughout your post - but don't go overboard (This article for example repeats the words "traffic" and "increase" 5 times each - including the times in this sentence).

By way of example, here's a link to our most popular blog post ever:

Date posted: July 20, 2010


I agree with your tips. It really does start with the keywords that we use on our title and our content, especially our title because it is the first thing that the visitors will notice and the most important part of the article. As for the content, you're right about not going overboard with the amount of keywords in it because that will do more harm than good and also because Google has changed its algorithm to see through those kind of things.

Your points are valid. However the beginning of the end of keyword analysis started with the Google Hummingbird update. From here on I suggest focusing on "topics" or "concepts" over "keyword". It may take longer now to achieve a first page ranking, but that unfortunately is outside our control

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About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.


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