Laptop with the word blog on the screen

We're blogging this month and you should too

Filed under:

Today our company just kicked off our June Blog-o-thon.  We've challenged every single person in the company from CEO to intern to write at least one blog post in June and I am challenging you to do the same.  Here are three reasons why you should start (or restart) blogging today:

  1. Building your personal/professional brand
  2. It gets easier with practice
  3. Blogging is the gateway to thought leadership

1. Building your "personal-professional" brand

At many points in our professional career we are not in charge of our destiny. We may be working in an industry we love, but aspire to be in a different position. Our day-to-day tasks may not be the things we want to be working on but when we blog we are in charge of every aspect of what we write. This allows us to tap into our passion and build what I refer to as our "personal-professional" brand. That is to say, what we want to be known for in our career.  

Savvy businesses should support this activity of their team members because building an individual brand helps raise the profile of the associated business. Even if this is not the case I would encourage you to create your own blog, or to blog via a platform like LinkedIn or Medium.

2. It get easier with practice

One of the biggest reasons people cite why they don't blog is it takes too much time. The good news here is that blogging gets easier — and faster — with practice. This blog post took me less than 30 minutes to write, but my first blog post ever took many hours. Because it gets easier with practice there are two important rules to follow when blogging: 1) don't worry about looking dumb and 2) the most important part of blogging is pushing the publish button.

3. Blogging is the gateway to thought leadership

Outside of making yourself a more attractive applicant for many jobs, blogging regularly also helps shape your message and help you to figure out what you really care about. After establishing a regular habit of blogging, themes start to emerge and you develop a body of content that you can reference — complete with user feedback. If you are thinking about writing a book or you'd like to be a speaker, start blogging today to set the stage for your future as a thought leader.

We're blogging this month, you should too.

Date posted: June 5, 2017


Never thought of blogging as a vehicle toward thought leadership... makes sense. Thanks for that insight.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • You can enable syntax highlighting of source code with the following tags: <code>, <blockcode>, <cpp>, <java>, <php>. The supported tag styles are: <foo>, [foo].
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Metal Toad is an Advanced AWS Consulting Partner. Learn more about our AWS Managed Services

About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.


Have questions?