seed sprouting

Metal Toad Corporate Values

As Metal Toad grows, I've found that I have less time to be involved in the day-to-day delivery of code and customer interactions. This shift in responsibilities is normal and expected, but as it happens it's important to make sure that the company vision and values are properly communicated to all of the new people who come on board as well as the existing team members.

So over the past few weeks, I have been asking myself: what makes our company special? What does the amazing staff already at the company believe in and strive to deliver? What do we want to continue to be known for? The resulting corporate values statement is what I came up with:

Corporate Value Statement

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. By maintaining these core values, regardless of how large a company Metal Toad Media becomes, we can preserve what has always been special about our company. These core values are the soul of our company:

  • Help
  • Respect
  • Curiosity
  • Value
  • Experience


Everyone who comes in contact with us should leave with something, whether an employee, a peer, a customer - or just a a stranger in need.


Respect goes beyond treating people politely. It means we value other people's experience, opinions and act by listening first. We may not always agree, but we will always be respectful.


Curiosity is what drives Toads to seek out and share knowledge, pushing us on a never-ending adventure seeking out the world's best.


We strive to deliver the best we can within the budget given. We don't over-engineer or spend money on things that are not valuable.


The best thing we can deliver is great experiences. This should always be a central goal of any project.

So why am I posting this on the internet? I believe corporate values shouldn't be a document that is simply checked off a list. It is something that needs to be lived and held up to the world so they can measure us against it. I welcome any feedback on it and will return to it on a regular basis to make sure we stay on course as the months, years and decades go by.

For prospective customers or workers that feel like these values represent what they believe in and/or would like to see - come talk to us. For companies that may be in a similar place - what do you believe in?

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I agree to and with the values listed here. I appreciate a company that takes values seriously and wants to open a dialogue about them.

Hello, my name is Christina, and I just wanted to share my experience viewing your site.
--I was talking with a friend (and mentor ) of mine about how unhappy I am with my job (legal assistant at a family law firm) and how as a fine art grad, I miss being creative. One day later (aka 7am Saturday morning) she started sending me all these links and articles with helpful advice and companies with strong core values and missions. I just wanted to say that reading through your core values really inspired me to seek out those qualities in my future employment endeavors (wherever or whoever it may be) It was one seriously needed breath of fresh air to read about such strong new companies and to know there are good people managing them who really strive to make the world and environment we work in every day as productive and encouraging as possible. You are helping make the world a better place.
Keep listening to others! As Seneca says "timendi causa est neseire--ignorance is the cause of fear "

Law firms really need that ;)


Excellent and succinct essay and viewpoint. I'm curious to read some followup on this, given that you wrote this nearly 6 1/2 years ago.

The sprouting sunflower seed is a great meme and enhances this post with interesting non-linguistic metaphor.

I am so happy to read that curiosity is one of your core values. My childlike curiosity has always driven me to thrive at learning more and pushing myself in uncomfortable times to be better. Curiosity Inspires a shared vision of where to go while having the ability to articulate it.

While I am a certified Project Manager, I am and have to be a good communicator with people at all levels however I don’t sugar coat things. I keep cool under pressure and am a great problem solver. I’m the glue that holds the team together in common purpose toward the right objective and people like being around me. I am the person you want on your team!

Metal Toad's values are in sync with my own personal life mission! I enjoy helping others and NEVER say that it isn't my place to help! I AM here to help you succeed either in life in general or in business. I have a knack for creating lasting relationships based on respect and trust. I know that together we can go far!

I thank you for your time!

Jennifer Wanty

In a world that commodifies experience, humanity in business will stand out and become more and more valuable and special. It also ensures employee engagement and excitement. I'm a prospective employee and love your values!

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About the Author

Joaquin Lippincott, CEO

Joaquin is a modern technology veteran. Throughout his career he has built successful digital strategies with a wide assortment of transformative technologies and platforms, helping clients identify a clear path for success. Over the years he has worked with industry leaders such as DC Comics, the Emmys, Intel, Technicolor, Verizon Wireless, Habitat for Humanity, Limewire, the Linux Foundation, Sony Pictures Television, Mercy Corps, and Cisco as well as numerous small businesses, advertising agencies and internet start ups. With over 14 years of experience in his field he is still as passionate about technology as ever. Joaquin is a graduate from UCLA with a degree in design and has also served on the AIGA Portland chapter board as President. Twitter: @joaquinlippinco