---
title: What Twitter worth? I'm talking cash here...
description: I just read an article by @marshallk (thanks to @turoczy for the link) asking
---

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# [What Twitter worth? I'm talking cash here...](https://www.metaltoad.com/blog/what-twitter-worth-im-talking-cash-here)

 Written by [Joaquin Lippincott, CEO](https://www.metaltoad.com/blog/author/joaquin-lippincott-ceo) | Mar 25, 2009 12:00:00 AM

 Filed under:

- [Business](https://www.metaltoad.com/help/business)

I just read an article by [@marshallk](http://twitter.com/marshallk) (thanks to [@turoczy](http://twitter.com/turoczy) for the link) asking [how much you would pay for Twitter](http://www.readwriteweb.com/archives/how_much_would_you_pay_for_your_twitter_account.php). Mr. Kirkpatrick seems to think Twitter is pretty darn valuable and would be willing to pay $50 per month. Included in this article is a poll asking people how much they would pay for the service. I found that pretty interesting.

Based on when I filled out the poll (at 169 votes) the breakdown was:

53% Nothing  
 25% Less than $5 per month  
 12% Between $5 and $10 per month  
 6% Between $10 and $20 per month  
 2% Up to $50 per month  
 1% More than $50 per month

Assuming three things:

- That these percentages hold
- That this is roughly representative of the Twitterverse as a whole
- And that this represents what people would actually do

You get a rough valuation of what Twitter in terms of revenue it could generate. Assuming there are [3,400,000 Twitter users](http://www.web-strategist.com/blog/2009/01/25/twitters-valuation-7352-an-active-user/) here's the revenue they could do per month:

$5/month -> $7,990,000 ($5 * 47% * total users)  
 $10/month -> $7,480,000 ($10 * 22% * total users)  
 $20/month -> $6,120,000 ($20 * 9% * total users)  
 $50/month -> $5,100,000 ($50 * 3% * total users)

NOTE: These numbers were corrected as per the comment below.

Obviously if these numbers are accurate, Twitter would have the most success at a lower price point. You'd also get less of a drop in growth.

So let's assume that lowest price point of $5/month. At that price point Twitter could potentially generate almost $95 million dollars annually. Let me say that again: $95 million dollars per year in revenue. And that's not accounting for any continued growth.

Based on my calculations, I'd say the [latest valuation of $250mm](http://www.web-strategist.com/blog/2009/01/25/twitters-valuation-7352-an-active-user/) was pretty darn conservative.

[View full post](https://www.metaltoad.com/blog/what-twitter-worth-im-talking-cash-here)

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