There is a counterintuitive secret to designing and building a product to set it up for optimal success. This principle is potent because it works whether you want breadth of impact, depth, or both. Focusing on your first followers is the right strategy for eventually having impact well beyond your initial reach.
With the recent acquisition of Etch Software, Metal Toad Media has added a new Director of Digital Strategy, Mike Bijon, and diversified our service offering to include WordPress. Already the world's pre-eminent blogging platform, WordPress has evolved beyond this to be its own Content Management System with a vibrant, active community.