In 2001, the Harvard Business Review published “First Mover Disadvantage” by William Boulding and Markus Christen. They made the case against what was traditionally seen as one of the greatest aspects of competitive advantage….and I loved it.
First, let me start be saying I believe that everyone should learn how to program, the same way everyone should learn to read and write. In today's world programming is the new literacy, so everyone should spend some time learning programming fundamentals. That said, there is a big difference between being familiar with a topic (know how to write) and being a professional (being a published author).
People often ask me where the name for my company came from. Lots of brand names have no meaning or names that have little in a modern context. Coke, Nike, Intel are all good examples. Reflecting on this left me thinking about what is in a brand and why do we care about them?
There is a counterintuitive secret to designing and building a product to set it up for optimal success. This principle is potent because it works whether you want breadth of impact, depth, or both. Focusing on your first followers is the right strategy for eventually having impact well beyond your initial reach.
As a long time Google Ad user, I've been a big fan of the ability to submit ads on Google. It's (relatively) easy and allows you to tailor your ads. All of this is great, right? Compared to everything out there it was really great and very affordable. But that was close to 2006. Fast forward to 2010 and...