Advertising

Bad Ideas Don't Stick Around For Long - But They Still Get Funded

In this day and age whether you are talking about movies or ad campaigns, bad ideas - or badly executed ideas - don't stick around very long. They are voted down and/or bad-mouthed on Twitter or Facebook and the word gets out very quickly. Advertising superstar Gerry Graf (think the latest Snickers & Skittles campaigns) weighed in on this phenomenon on Adverising Age saying:

"We live in a time when the best idea wins, and scale doesn't matter much to the idea."

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