Meet Jake. Jake administers a Drupal site. Jake is not a developer, nor does he want to be. Jake does not care about field formatters, image styles, or even draggable views. What Jake cares about is being able to load new content to his site without feeling a tingling sensation up his spine that keeps saying: "just throw the monitor… that will make it better… yeah…."
Anyone who has delivered a Drupal site to a client knows that the user interface does not always receive a warm reception. As Drupal geeks we have grown accustomed to the admin interface and workflow of creating and managing content. However, for many clients Drupal is uncharted territory and the user experience can be one of confusion and fear (‘you’re not in Facebook anymore!’)
We're just getting back from a great weekend at DrupalCampLA. A lot of topics were raised there but the message that really came home for me was this: as Drupal service providers we have to get CMS administrators to fall in love with Drupal.