Serverless AWS CMS

“In an age of Serverless applications and the continued rise of the Cloud, Content Management Systems (CMS) continued to be dominated by expensive legacy SaaS applications and aging open source projects.”

-- Joaquin Lippincott, CEO Metal Toad

Aging Content Management Systems (CMS) are moving into an era of increased security risk, forcing many organizations to rethink their CMS technology.  At the same time, the value brought to organizations by CMS technology has decreased significantly, with the biggest value in marketing now being found in Customer Relationship Management (CRM) systems.

New “Headless CMS” options offer substantial opportunities for cost reduction. However, the market is full of middlemen who markup underlying cloud technologies and lock in long-term licensing contracts that simply trade one paradigm for another similar one.  By going direct to the cloud — using Amazon Web Services (AWS) — CMS Product Owners, CIOs, and CMOs can reduce risk, reduce costs, and expand opportunities for new feature development.

An AWS Headless CMS is built on two primary components:

  1. AWS Services
  2. React JS

AWS Services

While there is no limit to the number or types of AWS Services that could be integrated the core of CMS is contained in AWS Amplify, a service that allows developers to quickly and seamlessly stitch together other AWS services. All of the branded headless or serverless CMS options that are available are built on some type of cloud infrastructure, and in some cases they plug directly into Amplify.  

The mapping of services to function are roughly:

With over 240 Products/Services there are literally hundreds of other integrations possible.

React JS

React is a JavaScript framework that is generally advised for building out of the front-end of other headless CMS options.  Each of the contributions to the UI layer are called Components while NPM Packages cover even broader areas like system interoperability.  These elements collectively can create rich interfaces that previously required large layers of server-side infrastructure (traditional CMS) to support.  By completely decoupling the two layers, speed of development and ease of maintenance are radically simplified, which positively impact both cost and time to market.

FREE DOWNLOAD: AWS Headless CMS White Paper

Case Studies

Daimler Trucks North America

Unlocking data to transform fleet management

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Case Study: ABC Television

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DC Entertainment

View Case Study

Why choose us as your AWS Cloud Consulting Partner?

AWS logo

Cloud Experts, AWS Specialists

We build the most valuable, safest solutions for our customers and have a significant amount of experience across all the major public Cloud providers (AWS, Azure, and Google). Because of this when architecting from the ground up we build using AWS managed services due to their rapid innovation, and track record of high performance.

proven track record in the cloud

Proven Track Record of Success

Metal Toad is the trusted entertainment-industry partner for reliable cloud solutions. With staff in multiple US cities like Los Angeles, New York, Portland and more as well as an extensive Brazil-based work force we deliver a premium hybrid experience.

customer focus

True Partnership = Lower Risk

Your business interests are our top priority. We’ll always recommend the best solution for you, even if we lose an opportunity in the short term. We proudly believe that our commitment to long-term partnership over quick profits makes us the lowest risk option in the industry.

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