People often ask me where the name for my company came from. Lots of brand names have no meaning or names that have little in a modern context. Coke, Nike, Intel are all good examples. Reflecting on this left me thinking about what is in a brand and why do we care about them?
Why a Brand Refresh?
In early November 2015, Metal Toad began the work of a brand refresh. Our company had grown quickly over the past three years, our skills and service offerings had evolved, and the companies we could help best had shifted. Metal Toad now offered more than just Drupal for the entertainment industry.