Meet Jake. Jake administers a Drupal site. Jake is not a developer, nor does he want to be. Jake does not care about field formatters, image styles, or even draggable views. What Jake cares about is being able to load new content to his site without feeling a tingling sensation up his spine that keeps saying: "just throw the monitor… that will make it better… yeah…."
By Tom Martin, Senior Product Manager, May 19, 2013