Online entertainment piracy (the illegal sharing of copyrighted movies, television shows, etc.) grows exponentially year after year. This threatens the livelihood of many of those working in the American entertainment industry and, after years of ineffectively fighting piracy, those affected generated a new strategy - create a single, online hub for free but legal video entertainment.
WhereToWatch.com was dreamt up to cater to those consumers that enjoy the convenience of internet media but wanted a legal and safe way to watch. The end goal was already in place, but a partner with considerable expertise in advanced site architecture was necessary to carry this concept to completion.
Sisu, Metal Toad’s brilliant design partner on this project, aimed to create a beautiful, user friendly central hub for legal internet video. What they needed from the Toads was a backend collaboration with a third-party data provider’s RESTful API with a short turnaround time. In order to bring the necessary data to the consumer in a presentable, organized format, an AngularJS front end was coupled with a customizable and scalable backend. Vigilant Toads ensured proper site performance upon deploy and still support the site and monitor activity.
In the end, WhereToWatch.com became quite the conversation starter. Public feedback was impassioned and immediate. WhereToWatch.com enjoyed 26,000 site visits within the first 24 hours after launch and 122,200 within the first month.
Design Partner:
Sisu
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