WARN needed to leap into the digital age with a new mobile-connected winch, but did not have the required software infrastructure to support this effort. Their commitment to quality meant that any contemplated application had to be as robust as their winches, while being developed on a very specific timeline.
"One of the best relationships we have ever had with a vendor."
TECHNOLOGY SOLUTION
Metal Toad and WARN settled on a bluetooth mobile application to control the winch.
This solution meant that WARN had to architect both a software solution, but while parallel processing mechanical engineering and hardware development; inside a manufacturing environment that was new to agile workflows and software development.
The teams determined that a low-energy bluetooth enabled application in both iOS and Android and was the right approach. Over a series of phased sprints Metal Toad worked with WARN to develop a robust UX effort. We then engineered the application from pilot to v.01 with substantial QA efforts to ensure extremely secure connectivity in all situations.
IMPACT
The product was introduced publicly at the 2019 SEMA (Speciality Equipment Manufacturing Association) trade show in Las Vegas, over 100 consumer demos over two days showcased a uniformly positive consumer response.
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When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
Search results were stale, poorly ranked, and simply not delivering the content that users demanded.
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
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Case Studies
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