UNFI Digital Core

A leading independent U.S. distributor of natural, organic, specialty foods approached the Toads. Their digital media team was looking to implement internal software to help support the IT and Marketing Departments organize and maintain a single place for extended product marketing data.
Becoming an unparalleled leader in distribution, development, and marketing of specialty food products required a flexible yet robust platform that could expand and adapt to future needs.
Upon recommendation from another Metal Toad Client, this specialty distributor chose to partner with the Toads to perform the initial discovery, as they considered Adobe Experience Manager, Major Tom, as well as other options. With over 100,000 products and digital assets, this initial discovery revealed the need for a technology partner that had experience engineering Digital Asset Managers (DAMs) and Product Information Managers (PIMs).
Weighing total cost of ownership that accompanied freedom from vendor lock-in, a robust open source solution was an easy choice. Metal Toad was an optimal partner to tackle a flexible, scalable DAM and PIM.
The Toads hopped right into interviews with the users to uncover their business needs. Open communication with key stakeholders ensured that all involved had a vision and understanding of the project outcome. User stories were generated and validated by the stakeholders to inform the interactive wireframes, technical documentation, and architecture diagrams.
Metal Toad earned a long-term partner with their depth of expertise, transparency, process, and focus on building a long-lasting partnership.
“The process of partnering with Metal Toad has been rewarding and engaging…there are so many agencies that don’t deliver, especially on technology… and I’ve never felt like that with Metal Toad.”
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BUSINESS PROBLEM
The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.
TECHNOLOGY SOLUTION
A clear solution emerged: a single app that the sales team could use with any mobile device or computer
IMPACT
The new system revamped the entire sales process, making it faster, easier, and more efficient.
BUSINESS PROBLEM
Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers.
TECHNOLOGY SOLUTION
Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed.
IMPACT
When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.
BUSINESS PROBLEM
DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.
TECHNOLOGY SOLUTION
ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years
IMPACT
Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation.
BUSINESS PROBLEM
Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination.
TECHNOLOGY SOLUTION
The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise.
IMPACT
Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.
BUSINESS PROBLEM
When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.
TECHNOLOGY SOLUTION
IMPACT
BUSINESS PROBLEM
Search results were stale, poorly ranked, and simply not delivering the content that users demanded.
TECHNOLOGY SOLUTION
IMPACT
Case Studies
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