UNFI Digital Core


To help a digital media team build a flexible and cost-efficient internal tool to manage assets and information for thousands of products.


Weighing total cost of ownership, interviews with internal stakeholders determined a custom DAM and PIM would be best.


Metal Toad implemented internal software to manage digital assets and content in a custom environment.


A scalable home for a growing repository of product and marketing data, as well as a long-term data management partner in Metal Toad.

“The process of partnering with Metal Toad has been rewarding and engaging…there are so many agencies that don’t deliver, especially on technology… and I’ve never felt like that with Metal Toad.”

Robert B., Digital Solutions Architect

A leading independent U.S. distributor of natural, organic, specialty foods approached the Toads. Their digital media team was looking to implement internal software to help support the IT and Marketing Departments organize and maintain a single place for extended product marketing data.

Becoming an unparalleled leader in distribution, development, and marketing of specialty food products required a flexible yet robust platform that could expand and adapt to future needs.

Upon recommendation from another Metal Toad Client, this specialty distributor chose to partner with the Toads to perform the initial discovery, as they considered Adobe Experience Manager, Major Tom, as well as other options.  With over 100,000 products and digital assets, this initial discovery revealed the need for a technology partner that had experience engineering Digital Asset Managers (DAMs) and Product Information Managers (PIMs).  

Weighing total cost of ownership that accompanied freedom from vendor lock-in, a robust open source solution was an easy choice.  Metal Toad was an optimal partner to tackle a flexible, scalable DAM and PIM.

The Toads hopped right into interviews with the users to uncover their business needs. Open communication with key stakeholders ensured that all involved had a vision and understanding of the project outcome. User stories were generated and validated by the stakeholders to inform the interactive wireframes, technical documentation, and architecture diagrams.

Metal Toad earned a long-term partner with their depth of expertise, transparency, process, and focus on building a long-lasting partnership.

Schedule a Free Consultation

Speak with our team to understand how Metal Toad can help you drive innovation, growth, and success.