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Sony Crackle
21
countries launching on new platform
7
regions launching on new platform
2 hours
to sync database - vs. 2 days
BUSINESS PROBLEM: AN OUT-OF-DATE LEGACY PLATFORM
In the competitive landscape of over-the-top (OTT) streaming entertainment, Sony Crackle was delivering popular content in the US, Canada, and Latin America—and they were anxious to increase their reach. They needed an infrastructure that could scale at the pace of their business. Because OTT media delivers content directly over the internet, there should be unlimited ability to grow. But Sony Crackle’s legacy platform—built piecemeal over many years—constrained their ability to expand into new regions. Its legacy code was unwieldy to maintain, taking two days just to sync databases. The infrastructure was also time-consuming to expand, requiring long lead times to build capacity for new regions.
“Metal Toad was instrumental in architecting Sony Crackle’s cloud infrastructure, providing an environment that is reliable, scalable, and offered faster deployments.”
EXECUTIVE DIRECTOR OF PLATFORM OPERATIONS
Chuy Wong
TECHNOLOGY SOLUTION: AUTOMATION FOR RAPID EXPANSION
Metal Toad designed and built a new platform rooted in the idea of infrastructure as code (IAC)—an approach that automates and replaces many manual operations with programmed automation. Now, the team can launch a new region with just a couple simple steps—the infrastructure builds the new region automatically in just hours.
We combined several leading-edge Microsoft Azure features in new ways. Because there was little existing documentation for how these systems interface, Metal Toad led the way in coding a new approach to streaming technology.
IMPACT: FASTER, MORE RELIABLE, AND READY TO GROW
With 21 countries in seven streaming regions—and many more on the horizon—Sony Crackle is now poised to expand quickly across the globe. Processes that once took days or weeks now take merely hours.
The app’s reliability has also exponentially increased. Whereas the legacy system was time-consuming to fix when problems arose, the team can now identify and easily solve issues in real time.
The new platform also opens the possibility of an entirely new revenue stream for the enterprise: Sony Crackle as a service for other stations. Sony can leverage their streaming infrastructure to create a new channel for any of the properties they own—or even license the platform to other OTT media providers.
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BUSINESS PROBLEM
The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.
TECHNOLOGY SOLUTION
A clear solution emerged: a single app that the sales team could use with any mobile device or computer
IMPACT
The new system revamped the entire sales process, making it faster, easier, and more efficient.
BUSINESS PROBLEM
Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers.
TECHNOLOGY SOLUTION
Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed.
IMPACT
When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.
BUSINESS PROBLEM
DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.
TECHNOLOGY SOLUTION
ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years
IMPACT
Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation.
BUSINESS PROBLEM
Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination.
TECHNOLOGY SOLUTION
The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise.
IMPACT
Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.
BUSINESS PROBLEM
When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
BUSINESS PROBLEM
Search results were stale, poorly ranked, and simply not delivering the content that users demanded.
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
WE DELIVER THE BEST
Case Studies
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