Sony.com

Sony_0

Sony is a company that inspires and fulfills our curiosity with groundbreaking technology, services, and content. This commitment has expanded Sony from an electronics business to a visionary music, movies, games, devices, and network services company.

Following a successful project, Sony reengaged with Sisu and Metal Toad for a redesign of Sony.com to offer their users fresh content, social media integration, and an engaging showcase of the full product suite. Initial discovery dove into the many stakeholders across the Sony brand to determine individual business unit needs and a consistent web presence of the brand. Meeting each and every stakeholder's needs quickly became the overarching goal.

To accomplish this, Metal Toad provided a robust, flexible, and customized CMS. Content could be rapidly created and arranged into the homepage layout to be published upon demand by content managers across the business units. One major challenge was ensuring persistent content, which was solved by archiving all published content to Tumblr.com. Beyond Tumblr, integrations also included Twitter and SiteCatalyst.

Metal Toad topped off the project by enabling content managers to create basic pages and implementing the Sony.com Search redesign. Building a user-friendly format for the content generators offered Sony the flexibility and responsiveness it required in order to reach its consumers with fresh content through multiple channels on a regular basis.

Design Partner:

Sisu, Inc.

“Memory utilization in particular is very nice. No appreciable load (time), and the results are wicked fast.”

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BUSINESS PROBLEM

The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.

 
TECHNOLOGY SOLUTION

A clear solution emerged: a single app that the sales team could use with any mobile device or computer

 
IMPACT

The new system revamped the entire sales process, making it faster, easier, and more efficient. 

 
BUSINESS PROBLEM

Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers. 

 
TECHNOLOGY SOLUTION

Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed. 

 
IMPACT

When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.

 
BUSINESS PROBLEM

DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.

 
TECHNOLOGY SOLUTION

ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years

 
IMPACT

Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation. 

 
BUSINESS PROBLEM

Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination. 

 
TECHNOLOGY SOLUTION

The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise. 

 
IMPACT

Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.

 
BUSINESS PROBLEM

When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.

 
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
 
 
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
 
 
BUSINESS PROBLEM

Search results were stale, poorly ranked, and simply not delivering the content that users demanded. 

 
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
 
 
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
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