By adopting a serverless business intelligence (BI) solution with Amazon QuickSight, RPGMatch eliminated the need for costly infrastructure management and maintenance, while gaining valuable insights into their user base. The dashboards and reports generated by QuickSight have enabled RPGMatch to make data-driven decisions to better serve the TTRPG community. Additionally, the serverless architecture has provided scalability and cost savings, as RPGMatch only pays for the resources they consume.
RPGMatch Quicksight

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RPGMatch is a platform that connects players of tabletop role-playing games (TTRPGs) with compatible groups and game masters. With a user base of over 100,000 players spanning various demographics, play styles, and preferences, RPGMatch needed a solution to anonymize data and provide insights into user behavior and demographics to ensure they were achieving their mission of reaching the full TTRPG community.

RPGMatch approached Metal Toad with the need to view player demographics to ensure they were achieving their mission of reaching the full TTRPG community. The limited budget available didn’t allow other solutions to be researched.
Metal Toad set up a serverless data pipeline on AWS that allowed them to anonymize user data and store it in Amazon Athena at a regular cadence. Once the data was in Athena, Metal Toad utilized Amazon QuickSight to create interactive dashboards and visualizations, allowing RPGMatch to analyze user demographics, games played, play preferences, and other relevant metrics.
With QuickSight's email scheduling feature, Metal Toad automated the delivery of daily reports to stakeholders, providing them with up-to-date insights and projections for user signups and growth.

The implementation process involved setting up a nightly data export from RPGMatch's database to an S3 bucket. An AWS Lambda function was then triggered to process the data and load it into Amazon Athena. QuickSight was configured to connect to the Athena data source, allowing RPGMatch to create custom dashboards and visualizations tailored to their specific needs. Finally, scheduled email reports were set up to deliver daily updates to stakeholders, ensuring they had access to the latest user insights and trends. Currently RPGMatch has 2 authors and 4 viewers that are subscribed to the email reports.
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