Driving AI Innovation in Rights and Royalties: Rightsline + Metal Toad

ABOUT RIGHTSLINE

Rightsline is the premier global provider of rights and royalties management solutions, empowering IP owners with enterprise-grade technology to manage and monetize content across the full lifecycle. Trusted by over 300 global brands—including Amazon MGM Studios, BBC Studios, Spotify, FIFA, Merck, EA, and Hallmark—Rightsline supports some of the most complex IP operations in the world. The company has more than 300 employees and operates in Los Angeles, New York, Boston, Toronto, London, and New Delhi.

BUSINESS PROBLEM: Managing Contract Complexity

Rightsline’s customers manage large volumes of complex legal agreements, each containing critical details that need to be captured and acted on. Traditionally, this meant manually reviewing contracts and re-entering important fields into their Rightsline environment, a process that was time-consuming, error-prone, and slowed down the ability to activate and monetize content. To solve this industry-wide challenge, Rightsline set out to bring AI into the contract ingestion process. 

SOLUTION: Accelerating AI Adoption

1. To advance its use of AI in contract ingestion, Rightsline engaged Metal Toad, an AWS Advanced Consulting Partner with expertise in data and artificial intelligence. Metal Toad helped accelerate Rightsline’s education around generative AI, provided guidance on navigating the AWS funding and partnership landscape, and supported rapid prototyping efforts. This collaboration enabled Rightsline to streamline contract processing and establish a foundation for broader AI-driven innovation across its platform.

RESULTS

Together with Metal Toad, Rightsline automated the extraction and structuring of data from legal contracts, improving accuracy, and accelerating the time it takes for customers to activate and monetize content.
This project underscores Rightsline’s leadership in applying generative AI to rights and royalties management, bringing innovation to an area that has long depended on manual processes. By integrating AI into contract ingestion, Rightsline is pioneering a new standard for efficiency and accuracy in IP operations.
Metal Toad’s expertise in AWS services and generative AI was instrumental in enabling this success, providing the technical partnership and cloud guidance that allowed Rightsline to realize its vision.

IMPACT

The collaboration between Rightsline and Metal Toad demonstrates the value of strategic partnerships in accelerating innovation. Metal Toad played a key role in helping Rightsline deepen its understanding of generative AI, explore practical applications for contract ingestion, and navigate the AWS funding and partnership landscape. This engagement gave Rightsline the foundation to advance its AI initiatives with greater speed and confidence, while positioning the company to lead the application of AI in rights and royalties management.