A high-performing proof of concept (POC) project was key to meeting Intel’s strategic goal: to solidify Intel’s leadership in the immersive media landscape by dynamically delivering panoramic, stereoscopic True VR video. Intel was anxious to prove the potential of the technology quickly, so after the discovery process, we set an aggressive timeline—completing the build in just 16 weeks.

Because Intel was already building a relationship with the Liverpool Football Club (LFC), our MVP focused on an app to make soccer games even more exciting with personalization and amazing 3D video.

The app requires tremendous scalability to handle usage surges during live matches and the release of post-game clips. So we rooted our tech in a serverless methodology, AWS Lambda. This cloud-native solution automatically scales in response to traffic demands: the code lives in cloud containers and adjusts to provide as many or as few containers as needed at any given moment. And because the billing increment is 100 milliseconds, it’s tremendously cost-effective.

Other key technologies for the app include:

• DynamoDB, a NoSQL database, scales capacity automatically to easily handle transactional and metadata for any number of users
• Large mezzanine video files run through an electric transcoder that converts them to an HTTP live streaming (HLS) format, which streams flawlessly
• Video distribution through Cloudfront gives users super-fast video downloads anywhere in the world

Perhaps the most innovative aspect of the system lies in the design of how all the technologies work together. The app’s build was cloud-native from the ground up, clustering together a host of powerful functions into a pioneering serverless solution. Using Bamboo for a continuous delivery pipeline increased engineering velocity to deliver an outstanding MVP in an incredibly short timeframe.