How we used AWS to Reinvent the GRAMMY broadcast

How Metal Toad Bridged the helped Generational Gap! The GRAMMY Awards, a globally recognized brand, faced a critical business problem in recent years - a generational disconnect with younger audiences. To rejuvenate the brand and elevate the online viewing experience for the younger generation, a significant technological innovation was required.
Grammy on ipad
BUSINESS PROBLEM: GENERATIONAL DISCONNECT

Despite its global fame, the GRAMMY Awards found itself struggling to capture the interest and engagement of younger audiences. The traditional viewing experience was no longer resonating with the preferences and expectations of the newer generation. This generational disconnect posed a threat to the continued relevance and popularity of the GRAMMY brand.

2024_grammys_nominations_66th_grammy_awards_Noms_Editorial_v1_KeyArt_1644x925
Captura de tela 2024-01-26 152754
TECHNOLOGY SOLUTION: CAMERAS EVERYWHERE

In response to the generational gap challenge, Metal Toad collaborated closely with the onsite GRAMMY team to implement a groundbreaking solution - integrating five video streams, all delivered seamlessly via AWS directly to viewers' browsers. This innovative approach aimed to provide a more dynamic and personalized online viewing experience for the audience.

Metal Toad's team employed cutting-edge front-end and backend technologies to empower site visitors to tailor their GRAMMY Awards viewing experience in real-time. Viewers could select and switch between up to three feeds simultaneously, all without experiencing any downtime. This solution was a crucial step in aligning the GRAMMY Awards with the evolving expectations of a tech-savvy and digitally immersed younger generation.

IMPACT: TALK TO THE TOWN

The implementation of Metal Toad's technology solution had a transformative impact on the GRAMMY viewing experience. Both during the live event and across the globe, the GRAMMY Awards became the talk of the town. Harvey Mason, the GRAMMY Executive Director, publicly acknowledged the impact, describing Metal Toad's contribution as "transformational for the brand." The successful integration of cameras everywhere not only addressed the generational disconnect but also elevated the GRAMMY Awards to a new level of technological sophistication.

Captura de tela 2024-01-26 153554

 

2022-grammys-awards-nominations-casbah_general_18_1920x1080
CONTINUED COLLABORATION FOR FUTURE INNOVATION

Metal Toad's success in reshaping the GRAMMY Awards viewing experience solidified its ongoing partnership with the GRAMMY team. The collaboration extends beyond the initial implementation, with Metal Toad actively working alongside GRAMMY to plan and execute future innovations. This ongoing commitment underscores Metal Toad's dedication to keeping the GRAMMY brand at the forefront of technological advancements in the entertainment industry.

Get Started with AWS

We build the most valuable, safest solutions for our customers and have a significant amount of experience across all the major public Cloud providers. 

Schedule a Free Consultation

Speak with our team to understand how Metal Toad can help you drive innovation, growth and success. 

GET IN TOUCH
ABC
READ FULL CASE STUDY
 
BUSINESS PROBLEM

The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.

 
TECHNOLOGY SOLUTION

A clear solution emerged: a single app that the sales team could use with any mobile device or computer

 
IMPACT

The new system revamped the entire sales process, making it faster, easier, and more efficient. 

wheel of fortune
READ FULL CASE STUDY
 
BUSINESS PROBLEM

Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers. 

 
TECHNOLOGY SOLUTION

Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed. 

 
IMPACT

When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.

DC
READ FULL CASE STUDY
 
BUSINESS PROBLEM

DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.

 
TECHNOLOGY SOLUTION

ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years

 
IMPACT

Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation. 

fox
READ FULL CASE STUDY
 
BUSINESS PROBLEM

Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination. 

 
TECHNOLOGY SOLUTION

The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise. 

 
IMPACT

Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.

philadelphia orchestra
READ FULL CASE STUDY
 
BUSINESS PROBLEM

When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.

 
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
 
 
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
 
Sony-logo
READ FULL CASE STUDY
 
BUSINESS PROBLEM

Search results were stale, poorly ranked, and simply not delivering the content that users demanded. 

 
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
 
 
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
WE DELIVER THE BEST

Case Studies

We are proud to be trusted by some of the most well-known brands in the world. Learn more about how we've set our clients to success.

READ ALL CASE STUDIES

Related Blog Posts