The Cambia Grove


To create a web property that would help inject Cambia Grove into conversations with health care innovators, investors, and entrepreneurs.


Documenting a diverse array of internal stakeholder and external user stories, Metal Toad uncovered additional opportunities for functionality.


Metal Toad implemented a custom CMS and incorporated event-specific ticketing and room reservations into the site’s initial release.


The Cambia Grove’s site connects health care innovators, investors, and entrepreneurs into a single location for multiple events.

"Metal Toad delivered an attractive, responsive site that met our functional specs as well as our technical expectations... Their discovery and development process was easy to plug in to and handled expertly. We trusted them, and they delivered.”

Nicole Elovitz, Director of Marketing at Cambia Health Solutions

In early 2014, Cambia Health Solutions wanted to build a community around a single goal - “transforming our health care system to be economically sustainable and centered on individuals and their families.” With guidance from internal champions and community leaders, Cambia erected a Seattle-based community space for health care innovation and, subsequently, sought a consulting partner to help them construct a web presence that would connect innovators, investors, and entrepreneurs.

The Cambia Grove was born. And the Toads were contracted to build the web properties.

Discovery took place with Cambia’s internal stakeholders. The Toads generated user stories to best understand the perspectives of all potential Cambia Grove contributors. Experimenting with design-focused development, essential design and functionality elements were pulled together from multiple sources to ensure full stakeholder satisfaction.

Initially, the Toads thought that the goal would be to build an external interface for prospective investors and health care entrepreneurs to find a place to form alliances. It soon became apparent that there were opportunities to make the site much more than that - especially by incorporating an event ticketing application and making meeting rooms reservable online.

The resulting site is a responsive application that incorporated both ticketing and event management. To address two main concerns found in discovery - the desire to show room availability online as well as the ability book rooms for ticketed and even non-ticketed events - the Toads integrated the Eventbrite API. Members can view an event on the Cambia Grove site and are then guided to the Eventbrite site to complete the transaction.

Health care innovators, investors, and entrepreneurs can now reserve their spot in any community event or simply reserve a meeting room to build partnerships.

Future development looks to delve even deeper into what’s possible for the Cambia Grove. The Toads are looking into an Outlook integration and expanded functionality throughout the world of available software solutions.

Metal Toad is honored to be onboard with Cambia Health Solutions’ goal of transforming health care and the Toads are committed to helping out in any way we can.

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