ABC Executives needed a smart, streamlined solution—one that didn’t further bog them down with a multi-year vendor contract. Idea Asylum Productions had been a long-term trusted partner to ABC in delivery of preview content to affiliate stations and, when modernizing the effort with a tablet application, they hunted for a single vendor that offered mobile technologists, no licenses or upsells, and a lightweight support arrangement—enter Metal Toad.
We put our strategic discovery process to work, interviewing all key stakeholders to create user stories tailored to each persona. From that, a clear solution emerged: a single app that the sales team could use with any mobile device or computer—replacing all the old DVDs and spreadsheets with a modern, polished presentation.
Metal Toad created a mobile app that caches videos locally, so the sales team can use them even with no internet connection. A browser-based counterpart was developed that duplicates the look and feel of the app, but relies on streaming video for content delivery. In other words, any technological situation that a sales call could present, the ABC sales team would have access to all necessary sales tools.
The app relies on a host of key technologies:
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A proprietary custom JavaScript framework and PhoneGap 1.9 with custom plug-ins
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A single codebase for both implementations, using the latest versions of RequireJS and OpenAJAX
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A backend consisting of modules and APIs that provide easily-managed content and data to both implementations
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