Detroit Connect

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BUSINESS PROBLEM

The successful Detroit Connect app was bringing business value, but iOS users has a better experience than those using Android devices.

“My interaction with Metal Toad spanned multiple years and a number of different stakeholders. At every point, Metal Toad stayed true to the values and character we had come to expect of them. Hard-working and solution-oriented - Metal Toad consistently delivered.”

TECHNOLOGY SOLUTION

Metal Toad relied on our animation and prototyping skills to improve the UX and polish the Android app with micro animations, leveraging Android’s Material Design best practices.

IMPACT

The Detroit Connect app is now recognizable and more usable on Android devices, adding value for users regardless of the OS they use.

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BUSINESS PROBLEM

The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.

 
TECHNOLOGY SOLUTION

A clear solution emerged: a single app that the sales team could use with any mobile device or computer

 
IMPACT

The new system revamped the entire sales process, making it faster, easier, and more efficient. 

 
BUSINESS PROBLEM

Whenever a big sweepstake was launched, avid fans would descend on the website and often overtax its servers. 

 
TECHNOLOGY SOLUTION

Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed. 

 
IMPACT

When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.

 
BUSINESS PROBLEM

DC Entertainment site is routinely crawled by third parties looking for security vulnerabilities or new leaks ahead of announcements.

 
TECHNOLOGY SOLUTION

ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years

 
IMPACT

Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation. 

 
BUSINESS PROBLEM

Fox needed a transformation to streamline operations, maximize efficiency, and optimize coordination. 

 
TECHNOLOGY SOLUTION

The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise. 

 
IMPACT

Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.

 
BUSINESS PROBLEM

When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.

 
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
 
 
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
 
 
BUSINESS PROBLEM

Search results were stale, poorly ranked, and simply not delivering the content that users demanded. 

 
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
 
 
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
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