--- title: The Media & Entertainment Cloud Ecosystem description: Discover how the Media & Entertainment industry leverages cloud solutions amidst COVID-19 challenges and AWS to drive growth and transformation. --- [Blog ](https://www.metaltoad.com/blog) # [The Media & Entertainment Cloud Ecosystem](https://www.metaltoad.com/blog/media-entertainment-cloud-ecosystem-0) Written by [Joaquin Lippincott, CEO](https://www.metaltoad.com/blog/author/joaquin-lippincott-ceo) | Oct 25, 2020 12:00:00 AM For the Entertainment industry, COVID-19 has had an unimaginable impact: - Disney saw its profits fall 91% during the first three months of this year. - The flat launch of HBO Max caused the WarnerMedia/AT&T stock price to drop 30% over the past 12 months. - Peacock has now hit almost 22 million users, though it’s not clear how many of them are paying. Projections from earlier in the year estimated that **the entertainment industry was looking at a $160 billion loss over the next five years as a result of COVID-19**. For big releases pushed via streaming, success has been mixed: *Trolls World Tour* made money, but *Mulan* did not. There has been one space in Entertainment that has been booming, and that's Cloud. The reasons are simple: whether a production is ultimately super successful or not, costs should not be fixed. ## The Media & Entertainment Ecosystem As the world's only [AWS Consulting Partner specialized in the entertainment industry](https://www.metaltoad.com/industries/media-and-entertainment), Metal Toad is working diligently to help our customers by: 1. mapping out what's possible 2. making strategic recommendations 3. getting projects started (and completed) right We've shared this before but to help frame the conversation, we've created the following model: This graphic is just the beginning. We are filling in the details of who provides services by conducting 25 interviews with AWS ISV Media & Entertainment Partners. 21 of these interview are already published starting with the following topics: - [Digital Rights Management and the Cloud](https://www.metaltoad.com/blog/digital-rights-management-and-cloud) (Christopher Levy, BuyDRM) - [Media Orchestration + Cloud](https://www.metaltoad.com/blog/media-orchestration-cloud) (Art Raymond, Levels Beyond) - [Video Streaming](https://www.metaltoad.com/blog/video-streaming-cloud) (Joachim Bergman, 24i) - [Metadata](https://www.metaltoad.com/blog/metadata-cloud-0) (Rob Tucker, Meta) - [Digital Asset Management](https://www.metaltoad.com/blog/digital-asset-management-cloud) (Gary Ballabio, Cloudinary) - [Performance Monitoring](https://www.metaltoad.com/blog/performance-monitoring-cloud) (Brenton Ough, Touchstream) - [Video Monetization](https://www.metaltoad.com/blog/video-monetization-cloud) (George Meek, InPlayer) - [Monetization](https://www.metaltoad.com/blog/monetization-cloud) (Srinivasan KA, Amagi) - [Digital Watermarking and Security](https://www.metaltoad.com/blog/digital-watermarking-security-cloud) (Ken Gerstein, NAGRA) - [Video Content as a Service](https://www.metaltoad.com/blog/video-content-service-cloud) (Philippe Brodeur, Overcast HQ) - [Linear Television](https://www.metaltoad.com/blog/linear-television-cloud) (Igor Krol, Veset) - [Metadata](https://www.metaltoad.com/blog/metadata-cloud) (Shaun McCarthy, Meta) - [Streaming Video Infrastructure](https://www.metaltoad.com/blog/streaming-video-infrastructure-cloud) (Stefan Lederer, Bitmovin) - [Unstructured File Data at Scale](https://www.metaltoad.com/blog/unstructured-file-data-scale-cloud) (Barry Russell, Qumulo) - [Data Optimization](https://www.metaltoad.com/blog/data-optimization-cloud) (Jerónimo Macanás Candilejo, Jump) - [Low Latency Streaming](https://www.metaltoad.com/blog/low-latency-streaming-cloud) (Per Lindgren, Net Insight) - [Artificial Intelligence](https://www.metaltoad.com/blog/artificial-intelligence-cloud) (Greg Loose, Veritone) - [Quality Control Solutions ](https://www.metaltoad.com/blog/quality-control-solutions-cloud)(Fereidoon Khosravi, Venera) - [Agile Media Workflows](https://www.metaltoad.com/blog/agile-media-workflows-cloud) (Lincoln Spiteri, Dalet) - [Media & Entertainment Cloud Ecosystem](https://www.metaltoad.com/blog/media-entertainment-cloud-ecosystem) (Ian McPherson, AWS) - [Media Content Distribution](https://www.metaltoad.com/blog/media-content-distribution-cloud) (Fredrik Andersson, Accedo) - [Digital Rights Management](https://www.metaltoad.com/blog/digital-rights-management-drm-cloud) (Olga Kornienko, EZDRM) - [Media Supply Chain](https://www.metaltoad.com/blog/media-supply-chain-cloud) (Erik Åhlin, Vidispine) A huge shoutout to all the people we've interviewed. These have been a ton of fun! Bringing it all together was [the interview we did with AWS: Head of North American Partnerships and Alliances-Media & Entertainment, Ian McPherson](https://www.metaltoad.com/blog/media-entertainment-cloud-ecosystem): ## Hold onto your Hats We are right on the cusp of another [AWS re:Invent](https://reinvent.awsevents.com/), the annual AWS conference. Last year, AWS went from 64 to 171 products they offer — a massive increase in power...and complexity. At Metal Toad in 2019, we were most impressed by [Rekognition](https://www.metaltoad.com/blog/aws-reinvent-insights-amazon-rekognition), [Personalize](https://www.metaltoad.com/blog/aws-reinvent-insights-amazon-personalize), [Forecast](https://www.metaltoad.com/blog/aws-reinvent-insights-amazon-forecast) — and of course, the expanded [Machine Learning offerings](https://www.metaltoad.com/blog/aws-reinvent-insights-future-machine-learning). And this doesn't even touch what AWS Technology Partners bring to the table. We are interviewing 25, but we are already tracking 139 with specializations and robust offerings for M&E. Working in the Cloud space can feel like overwhelming. It's a lot, but it's also exciting to be at the forefront of what is coming — cloudy or not — for an entire industry. 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