Joaquin Lippincott's Blog

What is Culture?

At our company we are known for having a great culture.  You can feel it when you walk in: people are at ease, they obviously enjoy what they do and the people they work with.  But what drives a great culture? What continues to sustain it and how do you know it when you get there?

By Joaquin Lippincott, CEO
April 25, 2018

The 3 Paths for Digital Transformation

There's a lot of talk about digital transformation these days.  I think undoubtably this movement - transforming as many processes from analog to digital - is going to be the heart of value for business for at least the next 50 years into the future.  That said, there three major ways for companies to "go digital":

By Joaquin Lippincott, CEO
December 12, 2017

Push the publish button already

The most important measure of progress in building blogging expertise is not word count, it’s how many timers you hit the publish button. Every post is either a rock or a gem dropped into the water; the rocks will sink and be forgotten but the gems will be scooped up and shared.  Drop enough rocks in the water and you are more likely to create a gem. 

So push the publish button already.

By Joaquin Lippincott, CEO
October 31, 2017

Is your company going to be digital or not?

A month after opening our 2nd office and meeting with people in Los Angeles, CA, one thing is very clear: companies know they need to move into the digital world, and they know they need help getting there.

By Joaquin Lippincott, CEO
August 17, 2017

We Only Work With the Best

If you work in the tech industry you've heard it before: "we only work with the best." While this phrase may not have caused you to pause before, it should. It's one of the most counter-productive mindsets a person, a company, or an industry can have, and it is rampant in tech. Here's why it is so destructive:

By Joaquin Lippincott, CEO
June 12, 2017

We're blogging this month and you should too

Today our company just kicked off our June Blog-o-thon.  We've challenged every single person in the company from CEO to intern to write at least one blog post in June and I am challenging you to do the same.  Here are three reasons why you should start (or restart) blogging today...
By Joaquin Lippincott, CEO
June 5, 2017

How Much Does a Website Cost? Maintenance (Part 3 of 3)

At the start of this three-part series on website costs, I answered the questions of how much a website costs, and then called out migration and missing features as additional expense areas that are often overlooked.

A good framework for most people to help understand these costs is to look at buying a website like buying a house. After you've bought it you still have to move into it (website migration costs) and maintain the house over time.

By Joaquin Lippincott, CEO
April 11, 2017

How Much Does a Website Cost? Rebuilding (Part 2 of 3)

In my last article, I addressed the age old question "how much does a website cost?" from the standpoint of initial purchase. Like purchasing a house, prices are all over the map, and perhaps more importantly the initial purchase price of a website does not include the cost of content migration from the old website or the cost of ongoing maintenance. This is a lot like buying a new house: buying the house doesn't include moving costs or home maintenance.

By Joaquin Lippincott, CEO
April 6, 2017

How Much Does a Website Cost? Initial Purchase (Part 1 of 3)

"How much does a website cost?" These are six words — when spoken in sequence — that most web developers dread. There is reason for this anguish; asking how much a website costs is like asking "how much does a house cost?" With this amount of information, you can't just use the median sale price of a home, but have to include tents, tiny houses, and ridiculous mega-mansions in an estimate to truly get this comparison right (so the answer to this question could range anywhere from free to billions of dollars).

By Joaquin Lippincott, CEO
April 5, 2017

Metal Toad office in Los Angeles

We are excited to announce that coming in June 2017, Metal Toad will be opening a permanent office in the Los Angeles metro. For years Metal Toad has...
By Joaquin Lippincott, CEO
March 20, 2017

Ready for transformation?