Joaquin Lippincott's Blog

Is your company going to be digital or not?

A month after opening our 2nd office and meeting with people in Los Angeles, CA, one thing is very clear: companies know they need to move into the digital world, and they know they need help getting there.

By Joaquin Lippincott, CEO
August 17, 2017

We Only Work With the Best

If you work in the tech industry you've heard it before: "we only work with the best." While this phrase may not have caused you to pause before, it should. It's one of the most counter-productive mindsets a person, a company, or an industry can have, and it is rampant in tech. Here's why it is so destructive:

By Joaquin Lippincott, CEO
June 12, 2017

We're blogging this month and you should too

Today our company just kicked off our June Blog-o-thon.  We've challenged every single person in the company from CEO to intern to write at least one blog post in June and I am challenging you to do the same.  Here are three reasons why you should start (or restart) blogging today...
By Joaquin Lippincott, CEO
June 5, 2017

How Much Does a Website Cost? Maintenance (Part 3 of 3)

At the start of this three-part series on website costs, I answered the questions of how much a website costs, and then called out migration and missing features as additional expense areas that are often overlooked.

A good framework for most people to help understand these costs is to look at buying a website like buying a house. After you've bought it you still have to move into it (website migration costs) and maintain the house over time.

By Joaquin Lippincott, CEO
April 11, 2017

How Much Does a Website Cost? Rebuilding (Part 2 of 3)

In my last article, I addressed the age old question "how much does a website cost?" from the standpoint of initial purchase. Like purchasing a house, prices are all over the map, and perhaps more importantly the initial purchase price of a website does not include the cost of content migration from the old website or the cost of ongoing maintenance. This is a lot like buying a new house: buying the house doesn't include moving costs or home maintenance.

By Joaquin Lippincott, CEO
April 6, 2017

How Much Does a Website Cost? Initial Purchase (Part 1 of 3)

"How much does a website cost?" These are six words — when spoken in sequence — that most web developers dread. There is reason for this anguish; asking how much a website costs is like asking "how much does a house cost?" With this amount of information, you can't just use the median sale price of a home, but have to include tents, tiny houses, and ridiculous mega-mansions in an estimate to truly get this comparison right (so the answer to this question could range anywhere from free to billions of dollars).

By Joaquin Lippincott, CEO
April 5, 2017

Metal Toad office in Los Angeles

We are excited to announce that coming in June 2017, Metal Toad will be opening a permanent office in the Los Angeles metro. For years Metal Toad has...
By Joaquin Lippincott, CEO
March 20, 2017

How to become a programmer in 2017

Five years ago I wrote an article on how to get a job as a web developer, but the market has changed and it's now 2017. Code schools are now...
By Joaquin Lippincott, CEO
March 14, 2017

Tech is More Than an Industry

Some people see software and tech as an industry. Seen on it's own it is a whole category of employment including massive companies like Google, Facebook and Microsoft. Yet as time marches on, tech is becoming more than an industry. Like...
By Joaquin Lippincott, CEO
March 7, 2017

Great Customer Service or Great Craft?

If you were to go out and buy a new piece of furniture, would you prefer a store that offered a great product and treated you poorly or a store that provided a great shopping experience, but poorly made furniture? The answer is of course that you would want both a great experience and great furniture, yet too often in the service industry our love of our craft blinds us to what our customer experience truly is.

By Joaquin Lippincott, CEO
February 23, 2017