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The Battle for Cloud dominance in Los Angeles

Los Angeles is a massive metropolis.  While only #18 by population - with a mere 18.7 million people - Los Angeles is 3rd in the world in GDP with over a trillion of dollars produced annually. With numbers like that it's no surprise that the cloud market decisions made in Los Angeles will have huge consequence to the cloud vendors that win here.  Google Cloud launched a Los Angeles data center in July 2019, and it remains to be seen what moves AWS and Microsoft will make in tapping the opportunity that exists here.

Given the huge financial footprint of Los Angeles the opportunity to optimize for the cloud is significant.  And with that in mind, we will be publishing a series of interviews with Los Angeles-based CIOs and other cloud decision makers to talk about their process for choosing the right cloud provider.  Needs vary, as do existing relationships and the incentives different providers are willing to offer.  We will share individual stories and well as collate a broader narrative on the usage of AWS, Azure, GCP - and other cloud providers in Los Angeles.

Our Cloud Story

Metal Toad’s first major launch on the cloud was was in 2013 with a well-known televised award show. Globally at that time, the total cloud market share in 2013 had just broken $1B. Two years later the market had tripled in size.

Accelerating Cloud Growth

In 2018, global cloud revenue was $36B - 4 times larger than what analysts were predicting in 2015.  And for the past three years cloud has tripled its revenue every year; in Q1 of 2016 the total market was $8B and in the Q1 of 2019 revenue was $24B.

Why the Cloud Continues to Grow

The reason for the success is simple: the cloud makes it cost effective to build software that even a few years ago would have been impossible to imagine. The benefit for large enterprises, like the ones many of you work at is even bigger as corporate discounts offer huge cost savings vs managing internal IT infrastructure and the associated code. By some estimates, business that take advantage of the cloud grow 20% faster. 

The Lambda service launched in 2015, ushering in the possibility of architecting serverless applications, and today AWS offers more than 170 products and services.  Our job at Metal Toad as a cloud consulting partner is to make these complex, powerful systems simple to deploy.  We also help our customers stay up on the latest in the industry - and we are looking forward to sharing stories from the Cloud in Los Angeles.

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About the Author

Joaquin Lippincott, CEO

Joaquin is a 20+ year technology veteran helping to lead businesses in the move to the Cloud. He frequently speaks on panels about the future of tech ranging from IoT and Machine Learning to the latest innovation in the entertainment industry.  He has helped to modernize software for industry leaders like Sony, Daimler, Intel, the Golden Globes, Siemens Wind Power, ABC, NBC, DC Comics, Warner Brothers & the Linux Foundation.

As the CEO and Founder of Metal Toad, an AWS Advanced Consulting Partner, his primary job is to "get the right people in the room".  This one responsibility is cross-functional and includes both external business development functions as well as internal delegation and leadership development.

A UCLA alumni, he also serves in the community as a Board Member for the Los Angeles Area Chamber of Commerce, the Beverly Hills Chamber of Commerce, and Stand for Children Oregon - a public education political advocacy group. As an outspoken advocate for entry-level job creation in tech he helped found the non-profit, P4TH, an organization dedicated to increasing the number of entry-level jobs in the tech industry, and is in the process of organizing an Advisory Board for the Bixel Exchange, a Los Angeles non-profit that provides almost 200 tech internships every year.

 

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