Corinna Gelster-Borgardt's Blog

What does a day in the life of a Creative Director look like?

I recently had the opportunity to meet with a first year graphic design student and talk about what a day in the life of a Creative Director looks like. The goal of the conversation was to help give him context for his future career goals, and as a secondary benefit, I really enjoyed the inspirational opportunity it provided to reflect upon my role with fresh eyes.

By Corinna Gelster-Borgardt, Creative Director
November 26, 2019

Metal Toad's CEO Talks Future of eCommerce at Seminar

On July 26th, Metal Toad’s CEO and Founder Joaquin Lippincott, spoke at Build-up, an event hosted by in partnership with the Los Angeles Chamber of Commerce and California Market Center. As the world’s fourth most valuable tech company and a business to business (B2B) goliath, holds these seminars to aid growing businesses access to the invaluable tools and services they provide.   

By Corinna Gelster-Borgardt, Creative Director
August 8, 2019

Introducing “It Matters”: A Blog Series on Design, Leadership, and Living By a Different Code

Recently as a leadership exercise, our COO Tim Winner asked the leadership team to “come up with the title of your book.” This book, he explained, would be about who we would become as leaders 20 years from now. If or team fast forwarded and were reflecting on our career and our lives, what would our individual book be titled?

I was intrigued — what an incredible exercise, and a new way to think through what I wanted my legacy as a leader to be!

By Corinna Gelster-Borgardt, Creative Director
June 29, 2017

An Engineering Firm with a Design Sensibility

We live in a man-made (or woman-made) world. Everything not sprung by nature was created by a human and has been designed. Whether it was well designed or poorly designed makes a difference, whether we are consciously aware of it or not. As humans, we know — we feel — when something has been well designed. We interact differently with something that has been well designed. We’re intrigued — we want more. When something is not well designed, it has the opposite effect. We grow frustrated, we want less.

By Corinna Gelster-Borgardt, Creative Director
April 21, 2017

Metal Toad’s Process to a Brand Refresh

Why a Brand Refresh?

In early November 2015, Metal Toad began the work of a brand refresh. Our company had grown quickly over the past three years, our skills and service offerings had evolved, and the companies we could help best had shifted. Metal Toad now offered more than just Drupal for the entertainment industry.

By Corinna Gelster-Borgardt, Creative Director
September 20, 2016

UX Immersion: Interactions 2016 Conference

This year I had the pleasure of attending the UX Immersion: Interactions Conference held on April 18–20, 2016 in San Diego. Positioned as “A UX Conference Unlike Any Other” I was thrilled and eager to participate in the different workshops and featured talks. It was an incredible learning experience with some of the most talented UX leaders speaking at the conference.

By Corinna Gelster-Borgardt, Creative Director
May 3, 2016

A Toad at TEDx Portland

This past Saturday I had the pleasure of attending Portland’s fourth TEDx event at the Keller Auditorium. Known as “ideas worth spreading,” TED stands for Technology, Entertainment and Design. The x represents a TED event that is licensed through TED but organized through local channels alone. Hooray for the over 50 volunteers and community partners that sponsor and help put this event together!

By Corinna Gelster-Borgardt, Creative Director
April 16, 2014

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