I recently had the opportunity to meet with a first year graphic design student and talk about what a day in the life of a Creative Director looks like. The goal of the conversation was to help give him context for his future career goals, and as a secondary benefit, I really enjoyed the inspirational opportunity it provided to reflect upon my role with fresh eyes.
Corinna Gelster-Borgardt's Blog
On July 26th, Metal Toad’s CEO and Founder Joaquin Lippincott, spoke at Build-up, an event hosted by Alibaba.com in partnership with the Los Angeles Chamber of Commerce and California Market Center. As the world’s fourth most valuable tech company and a business to business (B2B) goliath, Alibaba.com holds these seminars to aid growing businesses access to the invaluable tools and services they provide.
Recently as a leadership exercise, our COO Tim Winner asked the leadership team to “come up with the title of your book.” This book, he explained, would be about who we would become as leaders 20 years from now. If or team fast forwarded and were reflecting on our career and our lives, what would our individual book be titled?
I was intrigued — what an incredible exercise, and a new way to think through what I wanted my legacy as a leader to be!
We live in a man-made (or woman-made) world. Everything not sprung by nature was created by a human and has been designed. Whether it was well designed or poorly designed makes a difference, whether we are consciously aware of it or not. As humans, we know — we feel — when something has been well designed. We interact differently with something that has been well designed. We’re intrigued — we want more. When something is not well designed, it has the opposite effect. We grow frustrated, we want less.
Why a Brand Refresh?
In early November 2015, Metal Toad began the work of a brand refresh. Our company had grown quickly over the past three years, our skills and service offerings had evolved, and the companies we could help best had shifted. Metal Toad now offered more than just Drupal for the entertainment industry.
This year I had the pleasure of attending the UX Immersion: Interactions Conference held on April 18–20, 2016 in San Diego. Positioned as “A UX Conference Unlike Any Other” I was thrilled and eager to participate in the different workshops and featured talks. It was an incredible learning experience with some of the most talented UX leaders speaking at the conference.
This past Saturday I had the pleasure of attending Portland’s fourth TEDx event at the Keller Auditorium. Known as “ideas worth spreading,” TED stands for Technology, Entertainment and Design. The x represents a TED event that is licensed through TED but organized through local channels alone. Hooray for the over 50 volunteers and community partners that sponsor and help put this event together!