AWS Live Streaming for CORE’s 15th Anniversary Concert

THE CHALLENGE

CORE, co-founded by Sean Penn and Ann Lee, faced a significant challenge as they prepared to celebrate their 15th anniversary with a benefit concert. The global humanitarian organization needed to ensure that their event not only reached a wide audience but also raised vital funds to support ongoing relief efforts. To deliver this global livestream, CORE engaged Laurel Canyon Live (LCL) as their service provider. LCL required a robust and reliable technology infrastructure that could handle high global traffic and ensure a seamless viewer experience.

THE SOLUTION

Supporting Laurel Canyon Live (LCL), Metal Toad acted as the strategic technical partner to ensure the mission-critical AWS architecture was flawless. Metal Toad took ownership of the technical backbone, managing the end-to-end AWS development, deployment pipelines, and real-time monitoring. This partnership empowered LCL to provide a high-performance streaming environment while focusing on the event’s production. By leveraging AWS and providing continuous pipeline support, Metal Toad ensured the livestream was scalable, secure, and ready for peak global demand without interruption.

THE IMPACT

The successful livestream of CORE's 15th Anniversary Benefit Concert was a testament to the power of technical synergy. The event not only raised vital funds but also showcased the organization's 15 years of global impact. The concert was available on-demand for a $15 donation on the CORE Music App, allowing global audiences to support the cause. Metal Toad’s 24/7 monitoring and infrastructure management provided the stability needed for LCL to deliver this high-stakes event, directly contributing to the funds raised for communities in crisis.

ABOUT THE PARTNERSHIP

The success of this project relied on a three-way synergy: CORE’s vision, LCL’s service delivery, and Metal Toad’s technical execution. As the primary service provider, LCL led the event experience, while Metal Toad provided the expert technical foundation. Metal Toad’s role was to safeguard LCL’s pipeline and AWS environment, providing constant oversight during the high-pressure live window.