In 2001, the Harvard Business Review published “First Mover Disadvantage” by William Boulding and Markus Christen. They made the case against what was traditionally seen as one of the greatest aspects of competitive advantage….and I loved it.
Last August the CEO of Facebook, Mark Zuckerberg, announced a new Application called "Facebook Places" which aimed to accomplish three goals:
A lot of fuss is being made these days about a company's digital marketing strategy. Often the primary people being engaged are traditional advertising or marketing agencies - which I think is a mistake. Digital strategy is not simply an add-on to a traditional ad buy - it's not a microsite or a Facebook page, but instead should be treated as it's own market with it's own particular nuances.