Americans now prefer online news to Newspapers, Facebook has over 500 Million active users that spend over 700 Billion minutes a month on the network, and more technologies are released every day.
Marketers are now having to rethink the way they interact with the end user. The days of simply printing an ad on a billboard or magazine are gone. Instead of FM radio users are plugging in to Pandora One without ads, third party browser applications now block your message before it's shown, and consumers are resistant to mass marketing now more than ever.
The advertising paradigm is shifting, and companies can no longer ignore their consumers voice; It's not just geeks sharing on the Internet, everyone is. Facebook users alone share more than 30 billion pieces of web content (links, stories, etc) each month. Sharing is the new advertising, and consumers are the advocates. Is your market sharing and voicing your brand, or your competitors?
What is Digital Marketing?
Digital Marketing is the method of using modern media to become proactive with your consumer. We deliver solutions to our clients by listening, assessing, and reacting to what the end user needs. This includes not only your website, but integration points with social networks. Some of the most important include:
While the exact prescription for your business will certainly be unique, a comprehensive strategy across all of these mediums is extremely important.