StoneRiver: Website Development
Objective:
To create a custom implementation of the Drupal framework, to allow centralized client interaction with multiple Stone River product lines.
Industry: Insurance
Services: Custom Drupal Development, eCommerce Solutions, Technical Planning
After a corporate merger and reorganization, the team at Fiserv Insurance realized they had an opportunity to rebrand and rebuild their public facing web presence with a new set of tools. The goal was to take a diverse (and slightly chaotic) set of properties and build a tool that would make it easier for potential clients to discover the services the renamed StoneRiver offers. Working closely with their internal design and marketing teams, Metal Toad created a Drupal based solution that creates direct lead generation, a custom sign up process for webinars and conferences, as well as a custom, taxonomy based, service filter tool.