Cover Oregon

CoverOregon_hero

In a March 2014 editorial, Metal Toad Founder and President Joaquin Lippincott challenged the misappropriation of funds by the State of Oregon in launching Cover Oregon, a proprietary healthcare exchange. Various reports put the State’s expenditure well over $100 million and, in Lippincott’s estimation, “if Oregon had used open source technology, the Cover Oregon launch would have been delivered on time at a fraction of the cost.”

In the face of public scrutiny, Cover Oregon abandoned their statewide healthcare exchange and directed traffic to healthcare.gov, the national alternative. In mopping up what Lippincott referred to as “the worst health care site launch in the states,” Metal Toad was tasked with a redesign of the skeleton site that remained.

The Toads consulted all stakeholders and provided an overview of all necessary site functionality. NORTH, Cover Oregon’s design agency, offered creative vision and aided in the creation of 12 unique core user stories. After building a modular scaffold for content management, the Toads went right to work migrating the clumsy, hard-coded content from the original site to meet the tight deadline of 2015 open enrollment.

Ultimately, the Toads built Cover Oregon a custom website well ahead of deadline and at a small fraction of the initial expenditure. Also, Metal Toad is providing on-going support and has turned over all content management responsibilities to state employees, saving the State millions in ongoing licensing fees and proprietary vendor lock-in.

Design Partner:

NORTH

"Metal Toad has been extremely efficient, responsive, flexible, and overall very easy to work with. It's been fantastic working with an agency that is so focused and remains on task while working through significant challenges..."

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BUSINESS PROBLEM

The sales team at ABC was feeling a lot like substitute teachers, bogged down with cumbersome old tech and processes at crucial moments.

 
TECHNOLOGY SOLUTION

A clear solution emerged: a single app that the sales team could use with any mobile device or computer

 
IMPACT

The new system revamped the entire sales process, making it faster, easier, and more efficient. 

 
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Moving the site’s servers to the cloud provided the elasticity Wheel of Fortune needed. 

 
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When the team launches new sweepstakes, preventative scaling is used to double, triple, or even quadruple their capacity to match expected traffic.

 
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ML Log evaluation. We started by setting up a data pipeline that replicated the manual process Metal Toad had been doing for years

 
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Quickly identified new threats. The ML Log Monitoring solution quickly found two groups of IPs for evaluation. 

 
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The new platform will replace legacy systems with a solution that unifies viewer experience and aligns operations across the enterprise. 

 
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Fox now has in hand the detailed plan they need to make Fox Mississippi a reality.

 
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When approaching Metal Toad for a potential partnership, they made it clear that their current website was falling short.

 
TECHNOLOGY SOLUTION
Metal Toad improved usability, access to interactive modules, and site-wide responsiveness while optimizing Orchestra content for online search.
 
 
IMPACT
Visitor experience enjoyed vastly improved overall site usability, including ordering tickets, access to events calendar, quick-and-easy donations, and social sharing.
 
 
BUSINESS PROBLEM

Search results were stale, poorly ranked, and simply not delivering the content that users demanded. 

 
TECHNOLOGY SOLUTION
Metal Toad proposed a custom search solution that was scalable, reliable, and free from licensing costs or vendor lock-in.
 
 
IMPACT
A 40% increase in relevant hit rates, drastically reduced search page load times, and overall improved visitor satisfaction were reported within the first week of launch.
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