Leading with 'Why'
by Katie Hurst, Project Manager
When clients come to Metal Toad, they're looking to get something done - improve or add features, upgrade their site or perhaps build something new all together. As a result, our conversations with clients often begin with a statement and a question: "Here's what we need" and "How is Metal Toad going to get it done?" Unfortunately, leading with the 'What' and the 'How' has several pitfalls, the greatest of which is scope creep. A client not starting a web development discussion with "Why are we doing this?" increases the likelihood of changes to what is needed and ultimately, how Metal Toad is going to deliver the results. Read More…

